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January 2010 Vol. 10 No. 1
Carlton's Corner
Success in a Small Townby Doug Carlton One of the many things I love about our industry is meeting folks that share my passion for decorative concrete. Most of us picture the decorative stars coming from places like California, Texas, Arizona and Florida, but this is not always the case. I have felt for a long time that our industry has talent in small markets that the exposure train doesn't pass close to - artists that design or install top-notch jobs day in and day out and never consider themselves to be anything special. You see, without competition, it can be difficult to know how good you really are. I recently heard of sucsh a couple in northeastern Wyoming and took a look to see what the fuss was all about. I was blown away, to say the least.
Wayne and Pamela Gable of Sheridan, Wyo., operate a company called, simply, Elements. Elements specializes in decorative concrete, both indoors and outdoors. As I spent time with these folks looking over portfolio pictures and travel samples of concrete counters, I couldn't help but wonder what the heck these folks were doing way out here. I'm all about where the buffalo roam, but most companies that specialize in high-end work have traditionally been found a little closer to the city. Well, rethink the status quo, because the next few paragraphs will describe how small-town America can...
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