ConcreteNetwork.com
Everything you ever wanted to know about concrete, but didn't know who to ask.
by Stacey Enesey Klemenc
when Jim Peterson was attending his umpteenth World of Concrete showcase, he was intrigued with the array of new concrete-related products that he saw in Las Vegas. Yet he was even more amazed that there wasn't a central clearinghouse that building industry types could tap into to learn more about these new products and techniques once the show was over.
On his way home to Los Angeles, he realized he had found a niche that needed filling. So Peterson, a former vice president of a major concrete contractor in Riverside, Calif., jumped on the e-wagon and set off to establish a Web site on the Internet frontier. He sketched a layout, hired the best Web design firm he could find and — voila — in June 1999 ConcreteNetwork.com sprang to life.
For its debut, Peterson wrote eight jargon-free, easy-to-read articles on different concrete topics. “I aimed — and still aim — at writing in layman’s terms, giving good information in a nontechnical manner,” says Peterson, adding that today the site covers 46 concrete topics and is continually expanding. Initially, he adds, his target audience was landscapers, architects, builders, remodelers and others associated with the building community who were not directly involved with concrete but wanted to know the basics.
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