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To control quality, the company developed a Certified Installer training program. More than 400 people have completed the training, out of which 75 are active certified installers and 30 are subdistributors in cities throughout Mexico.
The connection to Kemiko does make some difference, in Zambrano’s opinion. However, he says, “The most important thing is how we approach the job.”
The company specializes in staining, but it uses a three-tiered approach. First is selling the project. “We focus on designing architects and decorators that can get the product specified,” Zambrano says.
Second is the installation. “We do anything that has to do with stains,” he says. “We’ll do any size job, and we will be professional, clean, and on time. You never know who your customer will refer your job to.” And finally, there is marketing, including a Web site and exhibits in trade shows.
One of Zambrano’s favorite projects was a 132,000-square-foot concert arena. Half the arena is indoors, while the other half is outdoors. Their team stained an 8,000-square-foot compass with intricate markings. “We had to incorporate the construction joints into the design. It had all different kinds of shapes, which had to be incorporated when pouring the concrete. Plus we had to finish it in a very tight time frame.”
 Another memorable project for Zambrano was staining 124,000 square feet of exterior walls at a museum. “The building is 50 feet high, and we couldn’t spray on the stain. We had to stand on scaffolding to apply the stain with 6-inch brushes. Once you started an area, you couldn’t stop until it was done. If you stopped halfway, you would be able to see the marks forever.”
Now that Servicios Proconsa has introduced Mexico to the beauty of concrete stains, much of its work comes through word of mouth or repeat business. For example, the company was recently hired to do two identical outlet malls. They told the owners they could do any design in perfect scale, and the customer’s design team handed them a representation of the four seasons for a floor of 121,000 square feet. “It was like putting together a big jigsaw puzzle,” Zambrano says. “We built a 90,000-square-foot paper template to score the design, and we then had to mask and stain every figure individually twice in order to obtain the color change from shape to shape.”
www.kemiko.com.mx
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