New Custom Chip Color Selector online feature from Dur-A-Flex

Now there’s a simple, accurate way to customize colors for your floor. Dur-A-Flex has introduced an online tool called the Custom Chip Color Selector, taking the guesswork out of color design and putting the creative mixing in your hands, literally.

Dur-A-Flex’s website invites visitors to begin their custom floor design adventure. There, the process is laid out in three easy steps: choose chip size, colors and mix percentage. Once micro- or macro-sized chips are selected, the chips can be colored with any of Dur-A-Flex’s palette of colors, then tweaked for color intensity, making the blend as vibrant or muted as desired and easily matching a project’s décor or creating a unique look. A simple press of a button orders a sample of the creation.

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