Florock expands the Popular FloroCrete Cementitious Urethane line for concrete floors

Florock Polymer Flooring, manufactured in Chicago by Crawford Laboratories, Inc. since 1952, is launching the most recent additions to its FloroCrete Cementitious Urethane family of products– new FloroCrete Cove Kits and the FloroCrete Powdered Colorant line.

The cove kits allow Florock’s Certified Contractors to create sanitary integral floor-to-wall cove bases for their FloroCrete flooring faster than ever before. Also contributing to efficiency, the new powdered colorants allow for quick jobsite tinting, enabling installers to easily accommodate a facility’s last minute request for a different colored floor. In addition, contractors can now warehouse a broad palette of standard FloroCrete colors in a relatively small space by stocking only the neutral-colored urethane mortar resin, along with bags of FloroCrete Powdered Colorants in a variety of shades.

Prior to the availability of the new FloroCrete Cove Kits, installers had to take the time to measure out the resins, thickeners and aggregates required to create the right consistency for vertical floor-to-wall cove base construction. In contrast, each kit contains pre-measured liquids and aggregates needed to build 21 linear feet of 6 inch-high cove or 31 1/4 linear feet of 4 inch-high cove. By eliminating the need to plan and transport various coving mix additives to the jobsite, as well as cutting out the time required to carefully measure out individual aggregate and thickener components, FloroCrete Cove Kits offer tangible benefits.

The innovative FloroCrete Powdered Colorants, available in bags of red, blue, green, grey and black, make tinting Neutral FloroCrete as simple as adding one bag of colorant powder to one kit of cementitious urethane flooring – or one-quarter bag of colorant to each cove kit – and mixing. Florock installers can continue to use original factory-pigmented grey, tile red or neutral FloroCrete, and now have the bonus of being able to tint the neutral kits in the field.

Available in several formulations, including FloroCrete P, SLX, RT, HD and the new Cove Kit, the Florock line of anti-microbial, USDA-compliant urethane mortar flooring is a favorite in food and beverage plants, commercial kitchens and manufacturing facilities requiring exceptional resistance to alkalis, acids and chemicals. Equally important, FloroCrete offers excellent thermal shock resistance and moisture tolerance, and can be topped with one of many other decorative Florock systems in what the industry calls “hybrid” flooring.

When asked about the company’s business philosophy, Aviva Llorens, Florock Vice-President, stated, “Our number one focus is to continue innovating and producing the best-quality high-performance flooring solutions that can be installed in the most efficient and competitive manner possible. When we listen to what our contractor and facility customers have to say, it’s a winner every time.”

Experienced Florock Representatives are available throughout the U.S., U.K., Mexico and many other locations around the globe.

(800) 356-7625

Florock urethane floors

Got more questions about your project?

  • Drop files here or
    Accepted file types: jpeg, jpg, gif, png, pdf, Max. file size: 50 MB.
      Allowed formats: jpeg, jpg, gif, png, pdf
    • How would you like us to respond?

    • Note: Some questions will be published anonymously with their answers at the end of this story to share with other readers.