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Vol. 17 No. 1 January 2017

Brawl in the Fall 2016 - Concrete Decor Show

Brawl in the Fall San Diego at the Concrete Decor Show bright blue colored concrete. Everything about the Brawl in the Fall at the 2016 Concrete Decor Show in San Diego was hot, hot, hot— from the record-breaking 100+ degree heat to the sizzling entries that shaped up in the outside lot during show time.

Editors
December 22, 2016
Picture Perfect

concrete waterfall photography5 tips for photographing hardscapes

The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.

By Karen Keyes
December 27, 2016
Top Marketing Trends for 2017 Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

By Ashley Kizzire
December 27, 2016
Jesse Escalera, Proscapes OC

For a guy who started from the bottom up, Jesse Escalera has managed to make a name for himself over the years through his backyard masterpieces.

By Jacqueline Valle
December 27, 2016
Masivo! Acid Stain Jobs Don't Get Much Bigger Than This

Rinconada Margaritas, Zapopan, Mexico

Muy Grande!
Yes, very big, in Spanish or any language.
Massive, huge, humongous — pick your superlative, as any or all can be applied to the Rinconada Margaritas high-rise residential development in Zapopan, Mexico.

By Joe Maty
December 28, 2016
From Standard to Challenging: Custom pervious mix elevates project's difficulty

When taking on pervious paving contracts, the San Diego-based contractor’s mix design is typically accepted by clients following mock-up, as custom blends can significantly increase a project’s difficulty. Yet, there are always exceptions, with the most recent being the California Department of Transportation (Caltrans).

By Erik Pisor
December 28, 2016
Whip it Good

The right mixer and paddle can be the pairing for success

Just as a good cook knows when to use a stand mixer with bread hooks and when to get out the hand mixer with a whip, there are a mixer — and a paddle or blade design — for just about every size job in the decorative concrete industry, as well.

By K. Schipper
December 28, 2016
Sealing the Deal on Waterproofing Solutions

Technology advances expand the range of options for concrete projects

Whether the objective is keeping water in — like a pond, tank, pool or reservoir — or keeping it out — such as a foundation or entire building — waterproofing looms large in concrete installations.

By Joe Maty
December 28, 2016
Use of Penetrating Sealers is on the Rise

The decorative industry grew up on the “one size fits all” high-gloss sealer which was the go-to coating for decades. While high gloss is still widely used, low-gloss and natural finishes in the decorative concrete industry have been gaining momentum as homeowners, architects and designers seek more ecofriendly, green and natural-looking sealing options.

By Chris Sullivan
December 27, 2016
Color Repairs Explained in Black and White

Over the last few months I’ve had multiple projects with issues related to color. I feel it will benefit Concrete Decor readers to understand the process for corrections as well as some simple tips and tricks for achieving desired results.

By David Stephenson
December 27, 2016
Border Variation: A Ribbon Runs Through It

Borders can be used in many ways, not just to frame a room and make our engraving easier than cutting all the way to a wall. Usually 6-10 inches wide around the edge of a space, they can also be used as their own design element.

By Rick Lobdell
December 27, 2016
Hardly Soft

At first glance, you’d think you were looking at a distinguished upholstered bar done in a style that many attribute to a sofa designed for the fourth earl of Chesterfield, Philip Stanhope (1694-1773), that featured the now iconic buttoned leather look.

By Stacey Enesey Klemenc
December 27, 2016
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