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FirmeCrete Product Training Gets Underway for 2024

Kicking off March 2024, the first in a series of FirmeCrete product training events took place in Austin, Texas. It’s the location for new manufacturing of FirmeCrete products to improve access to these new products. Contractors from across Texas and as far away as Minneapolis, Minn. attended this technical training event. And, as usual, FirmeCrete product demonstrations did not disappoint.

Giatec Brings the First-Ever Concrete Revolutionaries Awards

Giatec, a global leader in concrete technology platforms, is geared to take World of Concrete 2024 by storm once again. The company debuts the Giatec Concrete Revolutionaries Awards (GCR), honoring customer and partner achievements, SmartMix and SmartRock Pro enters the 50th WOC’s Innovative Product Awards, and unveils a brand-new design […]

Concrete oasis bathroom remodel using magnesium oxide board mgo board cem-rock Jeff Kudrick

The Bathroom Oasis: MgO Board Plays Key Part in Bathroom Remodel

Jeff Kudrick, concrete artisan extraordinaire and founder of the New Jersey decorative precast company JM Lifestyles LLC, had long wanted to create a concrete “oasis” in his own home. His vision: A seamless concrete floor-to-wall surround that would be continuous in an integration of shower, walls and floor. A key […]

Glaze ‘N Seal Launches New EZ Stain Premium Pigment-Base Concrete Stain

Glaze ‘N Seal, a leading provider of sealers and stains to professional contractors since 1962, today announced it has launched EZ Stain Premium – a new line of easy-to-use pigment-based concrete stain. For indoor or outdoor use, EZ Stain Premium uses advanced nano-bonding technology and rich pigments to deliver a […]

Broom finishing macrofiber-reinforced concrete

The Benefits of Fiber Reinforcement in Decorative Concrete

Fiber-reinforced concrete is an increasingly popular choice for flatwork and elevated construction—from precast and ready-mix concrete to shotcrete. Fibers make concrete resistant to cracking from plastic and drying shrinkage, leading to a durable product with a longer lifespan. Some fiber types even greatly reduce construction time and, in some applications, […]

The Art of Selling Decorative Concrete Products

Home prices are wobbling, new construction rates are stalling, unemployment figures are rising, and credit markets remain frozen. It’s pretty much the definition of a perfect storm for the construction industry and retailers alike. “Not much of anything is selling right now,” observes Brad Struiksma, purchasing manager for the 10-store […]

Product Profile: Paladiano “Wonders of the World” Stamping Tool Line

There is something that could be said about the connection between wine and the invention of a great idea. This certainly holds true for Bob Harris, president of the Decorative Concrete Institute. During a recent trip to Italy with his wife, Lee Ann, he was discussing the current stamped concrete […]