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Making International Travel and Shipping Plans for Concrete Projects

Preparing a shipment for loading onto a truck.While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.

Five Pieces of Advice on Working with Retailers and Decorative Concrete

Five hands holding up one two three four five fingersIn recent years the decorative concrete and coatings market has made its way over to the retail market. Retailers have unique needs that they have to address, and decorative concrete and coatings are becoming a more and more popular method for filling those needs.

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

What You Need to Know about Life-cycle Assessments When Building Green

Green door pn a white building with a green window as well.The U.S. Green Building Council's research suggests that a quarter of new buildings that have been certified in the Leadership in Energy and Environmental Design (LEED) program do not save as much energy as their designs predicted, and most do not track ongoing energy consumption. These findings don't generate a lot of confidence among the public in green building.

Cannabis Construction: Entrepreneurs Using Hemp for Home-Building

House made of hempcreteThe New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

The Four Fundamentals of Any Business Strategy

Ideas and brainstorming on paper.Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.

Stepping up from Decorative Concrete to General Contracting

Concrete Form installation using reusable forms, a level and a plastic mallet.Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?

Automated spray system from Fas-Trak Industries
5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

What Considerations To Make When Purchasing A Vacuum

large vacuum with dust collecting featureThe philosophy behind purchasing industrial vacuums for controlling airborne dust is changing in the concrete industry, especially with new federal rules now in place concerning worker exposure to these particles. 

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

A Tip of the Hard Hat to Safety on the Construction Site

decorative concrete live hard hat and super etch plusThe debut of Decorative Concrete LIVE! at the 2017 World of Concrete in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.

Growing Your Decorative Concrete Business by Offering Less

a concrete contractor sprays a driveway with concrete stain using a sprayerDecorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

A concrete solution to climate change?

A better understanding of how carbon dioxide is absorbed by concrete could help scientists accelerate absorption processes and offset a greater proportion of the emissions from cement production, according to new research.A better understanding of how carbon dioxide is absorbed by concrete

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Floor flatness and levelness can severely affect polished concrete pricing

shimmery grey floor with shelves on sideFloor flatness (FF) and floor levelness (FL) are measurements by which architects can hold concrete placement contractors accountable and provide a quality control level during the initial placement of concrete slabs.

When Contractors Assume the Role of a Design Consultant

A wooden desk with an orange chair sitting at it.Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.

How to Market Your Decorative Concrete Services to General Contractors

How to Market Your Services to General Contractors

Three Ways to Drum Up New Concrete Work

Gain more jobs by marketing to the local crown.Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.

 

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