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Carlton's Corner: Are You a Well-Kept Secret?

Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

The Complete Decorative Concrete Contractor

Decorative concrete contractors know having multiple tricks up their sleeves can lead to steadier, more lucrative work.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

How to Win a Decorative Concrete Contest: Take Great Photos

Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.

CSDA releases industry standard and best practice documents for polished concrete
Is It Right for Your Concrete Business To Market With Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

How to Use Samples, Mock-ups and Models to Your Best Advantage

Creating models of concrete jobs - Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.Samples, mock-ups and models take the guesswork out of decorative concrete finishes and offer a sense of security for the owner, designer and contractor. They quickly get everyone on the same page before crews permanently place any concrete on the site.

Understanding The Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

Concrete Pool Embedded with LED Lights

swimming pool with LED lights in the copingThe pool, then, needed a finish worthy of the rest of the home. Luckily, her contractor-husband, Jeff Barger, handed their concrete contractor, William David Reynolds, a copy of Concrete Decor magazine that featured a patio embedded with fiber optics, providing the elegant touch the pool needed.

Artistry in Decorative Concrete demos, World of Concrete 2013

Artistry in Las Vegas
Images from the decorative exhibit at World of Concrete

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

Carlton's Corner: Joining Forces with Other Construction Companies
Trowel & Error: New Ways to Sell Decorative Concrete
What Considerations To Make When Purchasing A Vacuum

large vacuum with dust collecting featureThe philosophy behind purchasing industrial vacuums for controlling airborne dust is changing in the concrete industry, especially with new federal rules now in place concerning worker exposure to these particles. 

Scientific Principles

Concrete Artisan Reflects on Series Focused On Design Elements

concrete countertop top with textured back wallThis represents the last column in my design-focused series, “The Elements of Style for Contractors.” Before I bid you all good-bye, I’ll summarize the main points. Concrete Decor posts complete archives of past issues, so you can check out the topics of the previous 10 articles. The series kicked off in January 2015 when I described the five composition ‘tools’ concrete artisans should have in their tool kits — Line, Shape, Value, Color and Texture.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices
Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with Microwaves

An electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

10 Milestones in the History of Concrete

roman pantheon concrete dome

 

Carlton's Corner: Getting an Early Start on a Profitable Spring

For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
Fundamentals of Business: Your Profit Margin, and How to Know if You're Really Making Money
Fundamentals of Business: The Four W's of Business Strategy
Successful Contractors Offer Good Customer Service
10 Simple Ways to Efficiently Grow Your Company

concrete stamping crewGrowing your business on limited resources can seem daunting or nearly impossible, but it is achievable over time with hard work and a clear plan of action. Adding employees can be a tough idea to grasp, when considering additional payroll and human resources.

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