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Making Safety a Priority on the Job Site

For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry. So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I’d bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

Build Your Business on a Foundation of Innovation
Transitioning to Decorative Concrete

Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.

5 Things Architects Wish Decorative Concrete Contractors Would Do

Architects and decorative concrete contractors

Nine Tips for Not Getting Lost in Translation

image of the earth

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

Marketing and Salesmanship
Artistry in Decorative Concrete demos, World of Concrete 2013

Images from the Artistry in Concrete demos at World of Concrete 2013. Many of these artisans also were many of the trainers at the 2013 Concrete Decor Show in Charlotte.

Carlton's Corner: Surviving the Game
How The LEED Program Works And Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Carlton's Corner: Getting the Most Out of Educational Opportunities

Recognize and Respect the Value of a Good Concrete Worker

Keep a good concrete crew going

Green Matters: What You Need to Know about Life-Cycle Assessments
These Days, the Most Important Part of Contracting is Communication

communicating with clients in the concrete industry

Carlton's Corner: Make a Connection to Make a Sale
Public Works Projects: Start Your Bidding
Tips and Hints from the Concrete Pros

A well trained dog holding a ball on his nose. a small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.

World of Concrete 2014 Most Innovative Products Award winners announced
Carbon-based Concrete Additive Wins Civil Contractors Federation (CCF) Environment Award

Eden concrete additive made from carbon nanotubes

Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

Concrete Decor announces changes in magazine sales force
Three Critical Components to Effectively Market Decorative Concrete

Drawing a stencil for concrete.Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.

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