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New Technology Delivers the Shine to Concrete Without the Grind

Multiquip's SlabArmor process showing a concrete construction working riding on a concrete polishing machine.Beauty may only be skin deep, but the performance qualities of an MQ Whiteman SlabArmor concrete surface are just as impressive as the strikingly good looks the SlabArmor system delivers.

Is It Right for Your Concrete Business To Market With Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

The Importance of Managing Expectations in Polished Concrete

Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

Taking Great Project Photos with Your Phone Camera

Iphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.

New Faces: Fall 2013
10 Tips to Have a More Successful Concrete Business

Concrete Decor magazine 100th issueIf your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.

L. M. Scofield Co.'s 2014 Decorative Concrete Awards

turtle stained into concrete

Making International Travel and Shipping Plans for Concrete Projects

Preparing a shipment for loading onto a truck.While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.

Case Studies Anchor a New Approach to Product Training

Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Whether it is a one-hour watch-and-learn or a three-day hands-on class that people pay to attend, these programs have become mainstream in our industry.

How Do Successful Concrete Contractors Choose the Right Manufacturers?

Concrete Warehouse FloorChoosing the right manufacturer is a dilemma every contractor in our industry faces every day. I’ve heard many analogies used to describe the decorative concrete industry over the years, but two comparisons have always resonated the most: “Polished Concrete is part Art and part Construction,” and “The polishing industry is still the Wild West.”

CSDA releases industry standard and best practice documents for polished concrete
Customers Who Need Handling

Two hands shaking We all need new business, but distinguishing between reasonable and unreasonable buyers is important. The difference between a deal breaker and an issue that is merely an obstacle can be a loss or profit of thousands of dollars.

What's New in Decorative Concrete

Cindee Lundin works on her artistry in concrete entry at World of ConcreteIf you missed this year's World of Concrete in Las Vegas, let me bring you up to date on what is happening in the decorative concrete industry. The decorative all-stars were out in full force and they certainly delivered and the decorative concrete information highway ran straight through Las Vegas this year.

How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Cement Has Now Been Successfully Reinforced Using Plastic Waste

plastic-reinforced concrete

Researchers have successfully reinforced concrete with plastic waste, paving way for the first large-scale sustainable construction practice.

Second graders love decorative concrete

2nd Graders Love Concrete
A manufacturer gave them water bottles and T-shirts

 

Halifax Startup Recycles Carbon Dioxide for Greener Concrete Products

Carbon CureCarbonCure Technologies, a Halifax-based startup that has developed the technology to recycle carbon dioxide gas back into solid concrete.

Dying for Decorative Concrete

Man dumping concrete mix into a hopper with a dust mask on.There is not a comforting way to say the word “cancer.” Even in this day of strong chances of recovery and survival, it is a word that gets our attention every time. Although the products we use turn normal concrete into extraordinary works of art, some of those products are carcinogenic. Are you taking the proper measures to be safe?

Three Critical Components to Effectively Market Decorative Concrete

Drawing a stencil for concrete.Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.

Decorative Concrete Booms Across the Atlantic

Colored concrete medusa sculpture vertical placement on wallThe interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.

Marketing Your Work With Photos

Bank entrance stained with images of coinsIn today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.

Teaching Decorative Concrete in Universities

Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.

Does Photocatalytic Cement Really Clean the Air?

Concrete that can clean itself and the air around it is an amazing thing.Essroc Cement Corp. has brought concrete that cleans itself — and the air around it — to the United States.

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