As a polishing consultant I get to wear several different hats, but by far the largest amount of my time is spent managing polished concrete programs for retailers. Polished concrete is an aesthetically beautiful and valuable flooring solution, but it is fairly specialized.
Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.
We asked everyone the same set of questions. It wasn’t easy to approach this, given our friends’ varied experiences and applications. Perhaps the first challenge to looking ahead this way is defining the industry in general.
The numbers were up for World of Concrete 2016, although not in the temperature department, as nearly 1,550 exhibitors displayed their wares Feb. 2-5 in the expansive Las Vegas Convention Center. Occupying more than 740,000 square feet in three halls and spilling out into the surrounding parking lots.
Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.
Everything about the Brawl in the Fall at the 2016 Concrete Decor Show in San Diego was hot, hot, hot— from the record-breaking 100+ degree heat to the sizzling entries that shaped up in the outside lot during show time.
The debut of Decorative Concrete LIVE! at the 2017 World of Concrete
in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
If a picture is worth a thousand words, what is a video worth?
The Decorative Concrete Council, a specialty council of the American Society of Concrete Contractors, recognized the winners of its ninth annual Decorative Concrete Awards competition Jan. 17 at the World of Concrete in Las Vegas.
We’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?
This represents the last column in my design-focused series, “The Elements of Style for Contractors.” Before I bid you all good-bye, I’ll summarize the main points. Concrete Decor posts complete archives of past issues, so you can check out the topics of the previous 10 articles. The series kicked off in January 2015 when I described the five composition ‘tools’ concrete artisans should have in their tool kits — Line, Shape, Value, Color and Texture.
I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.
No matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?
The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.
5 tips for photographing hardscapes
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters’ access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.