For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.
Your product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?
Let me ask if this sounds like somebody you know — you put in years perfecting your decorative concrete craft and consider yourself an expert in your field. Past customers appreciated your skill, courtesy and professionalism, and they refer friends and relatives to your services. But recently you have noticed something is changing, and this change makes you uneasy. Sure, you have sharpened the pencil, but it seems most months come and go leaving you asking where all the money is going.
How a Canadian construction supply retailer promotes decorative concrete
How you can find new business in a sluggish economy
Outside-the-box tips for getting the word out about you services. How many of these have you tried?
Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.
The best training and the best products mean nothing if we can't find projects to prove our talent, right? I'm not going to sugarcoat our plight - I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I'm going to let you in on a secret as to how this will be done.
Decorative concrete contractors know having multiple tricks up their sleeves can lead to steadier, more lucrative work.