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5 tips for photographing hardscapes
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
Training in the construction industry seems more daunting than some other professions. With all of the moving parts of our industry, we not only need to train on skill and leadership, but also safety and technology.
Licensed architects are required to earn a certain number of continuing education credits to maintain their license from the American Institute of Architects. So, when you, a decorative concrete contractor, offer them a way to earn desired credit, you have at least one guaranteed hour of their attention.
While surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.
We’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?
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