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Decorative Concrete LIVE! presented the Mall of Concrete at World of Concrete 2018 to display concrete’s versatile uses in retails settings
Some 5,000 visitors shopped this year’s Decorative Concrete LIVE! exhibit to check out the latest and greatest ways to use concrete to beautify horizontal and vertical surfaces for a variety of retail facilities.
Concrete patios and pool decks have long set a standard for basic backyards. But today’s consumers want much more than the basics and the industry is complying. Due to more efficient tools and techniques, complex designs can be installed quicker, easier and at a fraction of the cost.
What’s old often becomes new again, and in the case of ICF (insulated concrete forms) construction, many people feel it’s not only ready for a rebirth but a healthy adolescence, as well.
You don’t have to be born into the family business to be good at it, but in Emil Gera’s case, it sure helped. Gera’s father, also named Emil, was a union concrete finisher who would take his son along with him to help on weekend projects. Some of young Emil’s earliest memories involve concrete and a trowel.
Since the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.
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