Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.
Author: Greg Iannone
Concrete Products Work Best When Applied as a System
Products made by same manufacturer for concrete projects work best as a system.
In Search of New Revenue? Offer Concrete Resealing Option as Part of Your Bid
What if I told you that you could get paid over and over again for a project you completed a year or two ago. Would you be interested? No, this isn’t some slick marketing idea or even a take-off of a multilevel marketing or pyramid scheme. Rather, this is working smarter not harder with a fair amount of common sense mixed in.
Are You Afraid to Seal Concrete?
I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.
Expectation Management Should Be Part of Conversation with Customers
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
Recent
Edge of Perfection: Pool Coping That Combines Safety and Beauty
Mecbo America Introduces Tracked Concrete Pumps for Versatility
ACI Introduces Updates To Strategic Plan
Registration is Open for Annual Cast-in-Place Convention
Sika Launches SikaWall-3000 Rapid Bond, a fast set adhesive for EIFS installation
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