Husqvarna Construction Products, part of the Husqvarna Group, has consolidated its Dimas, Partner and Target construction brands under a single brand: Husqvarna.
The old brands will be phased out in the beginning of 2007, replaced by the three-horned “H” logo of Husqvarna. Products are being delivered in the Husqvarna colors of orange and gray.
The launch will be carried out simultaneously throughout the world. A certain amount of double-branding will occur during this year to make the changeover as smooth as possible for customers. HCP’s brand for the stone industry, Diamant Boart, will not be discontinued.
www.husqvarna.com
