Blaklader to Showcase Two New Workwear Products at WOC

BlakladerBlaklader, a manufacturer of high-quality workwear, will showcase two new products, along with other top-sellers, at the World of Concrete (WOC) show in Las Vegas. To see the new products in person, stop by Booth W347 Tuesday, Jan. 18 – Thursday, Jan 20.

The two new products — a Hi-Vis Softshell Jacket and Ripstop Pants — join Blaklader’s extensive line of workwear known for top-level functionality, durability, and comfort.

HI-VIS Soft Shell Jacket

This wind- and water-resistant soft shell jacket is perfect for shoulder season or layering. The stylish jacket, available in men’s and women’s cuts, was designed with safety top-of-mind. It includes reflective details and tape on the body and sleeves. Additionally, it has features like adjustable Velcro sleeves, front zipper pockets and an adjustable collar. It also comes with a detachable hood, an extended back, and an adjustable hem with drawstring. “There aren’t a lot of workwear options for women in trades. This year, we’re excited to increase the number of products we offer in women cuts and styles,” says CJ Miller, marketing coordinator at Blaklader. “Having the same styles available in different genders helps companies offer uniformity to their workwear while ensuring maximum comfort and fit for everyone.”

Ripstop Pants

Blakladerhas enhanced its best-selling 1691 Ripstop pants with highly requested utility pockets. These pants also boast Cordurastretch reinforced top-load kneepockets and reinforced carpenter pockets, and a gusseted crotch panel made from stretch material that increases flexibility and durability. The fabric is lightweight and comfortable yet also delivers unmatched durability for even the toughest job sites. Three colors—Stone, Navy Blue, and Black—are available.

In addition to showcasing products at WOC, Blåkläder will be hosting two giveaways at Booth W347. Daily winners will be selected to win a Blaklader T-shirt, and one person will win gear for themselves and their company (up to $5,000 worth of workwear).

Blaklader produces functional workwear designed for the men and women in the trades who work toward building our world every day.

About Blaklader

A leading brand in workwear since 1959, Blaklader originated in Sweden. Blaklader produces more than 2 million garments a year. Additionally, it is one of Sweden’s largest manufacturers in the heavy-duty workwear industry. The full line includes pants, shorts, vests, outerwear, caps, and accessories. Blaklader North American headquarters are in Sarasota, Florida. For more information, visit

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