Concrete equipment manufacturers enter joint agreement

Allen Engineering Corp. has entered into a joint marketing agreement with Equipment Synergy International.

Under the agreement, the concrete equipment manufacturers will share some of their sales and marketing resources to better penetrate the construction equipment rental market domestically and internationally under both the Allen and ESI brands.

To facilitate this agreement, Roger Euliss, president of ESI, has agreed to join Allen Engineering as sales director while still retaining his position at ESI. As AEC sales director, Euliss will be responsible for growing Allen’s business in domestic equipment rentals as well as global equipment sales.

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