Husqvarna Consolidates Brands in the Surface Preparation Portfolio

Husqvarna Consolidates Brands
Husqvarna Consolidates Brands in the Surface Preparation Portfolio

Husqvarna consolidates brands in the surface preparation portfolio segment of the business. HTC products, services, and solutions will are therefore rebranding as Husqvarna and will integrate fully into the global Husqvarna offering.

Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development.

“With the experience we gained over the past three years, we are convinced that we can better serve our customers and develop the floor grinding industry as a whole by nurturing one strong offering under one strong brand,” says Stijn Verherstraeten, Vice President Concrete Surfaces & Floors, at Husqvarna Construction.

HTC products, services and solutions will be available under the Husqvarna brand in early 2021.

“We look forward to offering all HTC and Husqvarna customers a whole new world of options, across both product platforms. I can also reveal that there are several exciting product launches in the pipeline for 2021,” says Stijn Verherstraeten.

The new Husqvarna surface preparation range will be the widest and most comprehensive on the market.

About Husqvarna Group

Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawn mowers. The Group is also the European leader in garden watering products and a global leader in cutting equipment. Additionally, they offer diamond tools for the construction and stone industries. The Group’s products and solutions sell under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries.

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