Innovations keep on coming from Gordon Brush

In August, 2017, Gordon Brush® launched its re-engineered website ( amazing website features a powerful navigation tool, an updated eCommerce platform for an easy, secure, fast, safe, and reliable check-out, and a ‘Multi-Dynamic Faceted Navigation’ search.

Now, the Company is proud to announce two major enhancements to its spectacular site: a Brush Selector WIZARD and a revamped Home Page layout!

The WIZARD will allow the user, who may not know what type or kind of brush he/she is looking for, to find their desired brush fast and easy, within a few clicks.

"You don’t need to know anything about brushes," said Ken Rakusin, President and CEO, "to be able to find the brush for your specific need.""The WIZARD makes it possible for the end user to select any of the 15 brush criteria (attributes) to quickly and easily narrow their selection criteria to find their ideal match," notes Alan Schechter, Vice President Sales & Marketing.

The revamped Home Page provides a clean, bold look with new soothing blue and gray colors and larger text and category images, for a superior visual style to make it easy to search for the right brush for your specific application or need. One can use the left-hand navigation; picture squares; search bar; or the new WIZARD to find a problem-solving brush.

Needless to say, if you can’t find a stock brush that fits your specific need, click on the CUSTOM BRUSH section of the website and we’ll help you design a brush tailored to your specifications. If a brush exists, we have it… if it doesn’t, we’ll make it!

Added Rakusin, "Once again Gordon Brush® has delivered to the brush marketplace, a technologically advanced product that is interactive and user-friendly."

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