Lafarge renews focus on customers

Lafarge North America’s cement division has added a new marketing executive and promoted another as part of an initiative to refocus its business on customers.

Manuel L. Miranda has joined the division as vice president of strategic marketing. He is charged with promoting management systems that will lead the company from a traditional production-oriented business model to a flexible and customer-responsive operating model fulfilling customer requirements. Formerly the general manager for Shell Aviation in North and West Africa, he was responsible for integrating business from 15 countries into a single regional • Oct/Nov 2003 • 7 business unit with sales in excess of $200 million.

Lafarge Cement’s former vice president of strategic marketing, Al Zolla, has been named vice president of sales and marketing for the southeast region, based in Alpharetta, Ga. He joined Lafarge in 2001 during the integration of his former company, Blue Circle Cement.

Lafarge North America is the largest producer of cement and concrete in the U.S. and Canada, and a top supplier of construction aggregate. For more information, visit

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