Laticrete Bolsters Regional Sales Arm with Vice President Promotions

Eric PucilowskiLaticrete, a leading manufacturer of globally-proven construction solutions for the building industry, has promoted Eric Pucilowski, Robert Smith and Brett Spencer to Regional Vice President of Sales, allowing each to serve their respective region with greater authority and deliver tailored customer service to their clients. Pucilowski will oversee the sales division for the North-Eastern Region and Canada. Smith will operate in the South-Eastern Region. Spencer will be responsible for the areas of the Western Region. Laticrete bolsters regional sales arm quite a bit with these promotions.

“During this time of economic uncertainty, we rely on influential leaders who can provide clear direction for the organization. Rob, Eric and Brett consistently set an example of leadership, unity and sales performance,” said Ron Nash, Laticrete Senior Vice President of Sales and Marketing. “This promotion allows us to be more agile and speed up decision-making. Thus fulfilling a crucial stepping stone in the organization as Laticrete continues to grow in scope and size. Having solid regional leadership allows Laticrete to provide even more care and attention to detail for our customers in all corners of North America that we serve.”

Eric Pucilowski

Brett SpencerPucilowski’s promotion follows 16 years of experience within Laticrete. Prior to this new role, he served as Director of the Specialty Products Division and previously served as Assistant Director of Sales, Regional Sales Manager and Technical Sales Representative. Pucilowski graduated Summa Cum Laude from Wilkes University, where he earned a bachelor of business administration in marketing. Smith has worked at Laticrete for 12 years, most recently in the position of Director of Sales and prior to that as Assistant Director and Regional Sales Manager. He has a bachelor of science degree from Western Carolina University. Spencer has worked at Laticrete for eight years. He previously served as Director of Sales for the western states. This followed his  roles of both Regional Sales Manager and Sales Consultant. He has a business management degree from Biola University.

About Laticrete

Robert Smith - New VP of Regional Sales Laticrete Bolsters Regional Sales ArmLaticrete is a leading manufacturer of globally proven construction solutions for the building industry. Laticrete offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the SuperCap System. For over 60 years, Laticrete has been committed to both research and development of innovative installation products. They are building a reputation for superior quality, performance and customer service. Laticrete methods, materials, and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, Laticrete products contribute to LEED certification. Additionally, they exceed commercial/residential VOC building requirements and are also backed by the most comprehensive warranties in the industry. For more information, visit

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