New American Home Innovative Design Features Euclid Chemicals

New American Home Innovative Design featured the use of Euclid Chemicals throughout
Euclid Chemical is a leading manufacturer of concrete and masonry construction products. They are a proud partner of the National Association of Home Builders on the 2021 New American Home Innovative Design. They provided flooring solutions for the 37th annual project. Located in Winter Park, Florida, the New American Home showcases state-of-the-art materials in home efficiency, construction and design.

Euclid Chemical’s products have also been incorporated into this year’s “concrete home,” offering resilience to high-wind events and also fire. They used its Level Top PC-AGG self-leveling overlayment in white throughout the first floor’s main living area, office and bathrooms. This offered a modern, polished flooring solution with accents of charcoal for aesthetic purposes. Offering excellent adhesion and long-term durability, it features micro-fibers that prevent shrinkage and also cracking.

Additionally, they also installed Euclid Chemical’s Increte Granite Coat flooring system in the home’s three-car garage. Here they featured a smooth, high-gloss appearance, this vinyl-chip epoxy coating provides a chemical- and abrasion-resistant surface that is easy to maintain.

The 2021 New American Home features a variety of trending design concepts, efficient construction methods and also innovative products. It represents the highest standards for residential design and construction. As the official show home of the annual International Builders’ Show, this home will proudly showcase the both latest products and technologies from the Leading Suppliers Council (LSC), part of the National Association of Home Builders of America.

About Euclid Chemical Co.

Euclind Chemical has its headquarters in Cleveland, Ohio. It has served the global building market for more than a century as a leading manufacturer and supplier of specialty products and technical support services for the concrete and masonry construction industry. Euclid Chemical’s expansive product line includes admixtures, fiber reinforcement, concrete repair products, flooring materials, decorative concrete systems and more. Learn more at

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