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New shades of Color Juice released

American Decorative Concrete’s Color Juice is bringing a soft look to concrete. Twelve new opaque, pastel shades of Color Juice silicate colorant offer a palette that’s expanded in both tint and texture.

The new colors are Aztec Gold, Dusty Rose, Tuscany Red, Almond, Desert Sand, Burnished Brown, Cinnamon, Polished Pine, Volcanic Ash, Copper Penny, Steel Blue and Ocean Blue.

In addition to the pastel colors, the company has also released Light Gray, Dark Gray, Translucent White and Opaque White.

Color Juice, a water-based pigment that can be applied to any cured concrete, penetrates like a dye but promises the staying power of pigment or acid stain. It uses nanotechnology for better and more even penetration of the slab surface and includes an integral hardener to protect the color and enhance surface durability.

Color Juice is designed to be user-friendly for top-quality results the first time. There is little or no cleanup, and the slab is simple to maintain. Colors are packaged as easy-to-mix concentrates, minimizing shipping costs as well as saving on transportation-related energy consumption. Color Juice is also available in ready-to-use solutions.

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