The National Ready Mixed Concrete Association has hired industry veterans Brad Burke and Dan Huffman as directors of concrete promotion. Burke, who will be based near Minneapolis, has extensive experience as a master trainer for NRMCA’s Certified Concrete Sales Professional program and has also served as a salesman for a number of industry companies, including Synthetic Industries (now SI – Concrete Systems). Most recently, he operated an industry consulting firm, Innovative Concrete Solutions. Huffman, based in Portland, Ore., has more than 25 years of experience throughout the ready mixed concrete industry, most recently with Master Builders as its executive business development manager in the western U.S. “NRMCA is very fortunate to be able to bring people of Brad’s and Dan’s caliber into the association,” said NRMCA president Robert Garbini. “Their vast experience in selling and promoting concrete, along with their numerous industry contacts and affiliations, will prove invaluable in boosting concrete’s market share.” The association is also seeking to add an additional concrete promotion position, to be based in Silver Spring, Md.