Online tech start-up enters surface prep market

Kwipped is ramping up its sales and marketing efforts to focus on driving business in the flooring and surface preparation market. Its proprietary platform technology and two-sided marketplace structure facilitates equipment rental and equipment leasing between businesses, organizations and professionals that need nonpurchase options to access specialty equipment and a global network of approved, prequalified suppliers. According to Charlie Dickinson, Kwipped’s business development director, its go-to-market strategy for the surface prep industry will be fueled by an aggressive equipment supplier recruitment blitz accompanied by a paid search ad campaigns and PR outreach to build awareness and attract rental customers. “We think the timing for market entry is enhanced by the recent OSHA silica dust rule, which is driving rentals and leases for certain types of equipment, especially dust extractors,” Dickinson said. Kwipped has already approved and added several active flooring and surface prep suppliers to its network including Runyon Surface Prep Rental & Supply, APE Cos. and Xtreme Concrete Polishing. ? (800) 273-8404 à www.kwipped.com

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