Tool helps users with paving projects

GAF, a North American company that makes roofing components, pavement coatings and accessories, has launched a visualizer tool to help sell its StreetBond Pavement coatings. Created by Chameleon Power, the visualizer helps customers envision the outcome of paving projects prior to installation.

Users can select from a variety of coating colors and patterns and apply them to their project photos or drawings. The tool also features a “Need Ideas?” button that gives users some starting patterns and colors to help them decide.

The company maintains the tool shortens the design cycle and enhances customer satisfaction. Websites that use the visualizer enjoy increased user time of more than three times and sales closure rates of more than 75 percent.

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