Wooster Brush Co. revitalizes website, WoosterBrush.com

The Wooster Brush Company has announced the redesign and launch of their corporate website www.woosterbrush.com. The renewed site utilizes the company’s 164 years of industry experience to help painters of all skill levels.

Their online catalog has always been a focal point of woosterbrush.com; it’s also the portion of the site that received the largest overhaul. The new layout of the brush section provides easy exploration of full product lines, all on one screen. New sortability allows visitors to narrow the field of brushes with as few as three mouse clicks. Corresponding literature and video content is now included throughout the catalog for maximum visibility and better product education. Similar features to those mentioned above also bring value to the revised roller and paint equipment sections. Several additional new site features include an advisor for selecting the correct paintbrushes and roller covers, a retailer locator and an enhanced search feature offering predictive results.

According to Scott Rutledge, vice president of marketing, the new website is a great leap forward for The Wooster Brush Co. “This new website is the first step on the path to enhanced use of electronic methods to reach our end users, and to make it easier for them to understand our products as well as where to find them. Our website and other efforts, yet to come, will help us educate a much larger audience so that they’re able to purchase the best performing tools in the world.”

Established in 1851, The Wooster Brush Company is the oldest independent manufacturer of paint applicators in the USA. Based in Wooster, Ohio, the privately held company with 545 employees produces more than 2,000 products for both professional and DIY painters. Two industry standards — angle sash paintbrushes and synthetic fabric roller covers — exist today because of The Wooster Brush Company. Wooster tools are available at traditional paint and decorating centers, hardware stores, paint sundry distributors or retailers, and home centers.

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