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Second Graders Love Decorative Concrete

The way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

The way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

Larry Mohr, director of operations at TruCrete Surfacing Systems, a manufacturer of products for decorative concrete and epoxy flooring, contacted Concrete Decor about a Junior Achievement event at a local elementary school near the company's Cambridge, Md., headquarters.

Larry Mohr, director of operations at TruCrete Surfacing Systems, a manufacturer of products for decorative concrete and epoxy flooring, contacted Concrete Decor about a Junior Achievement event at a local elementary school near the company's Cambridge, Md., headquarters.

“At a local public school in our town, our office manager, Julie, taught a nonprofit program that brings real world business related activities to students a through hands-on curriculum.

“It was based on our company manufacturing decorative concrete products and their applications. We gave away swag and got some pretty good photos.

“At a local public school in our town, our office manager, Julie, taught a nonprofit program that brings real world business related activities to students a through hands-on curriculum. 

“It was one day a week for five or six weeks, I think. She taught about how our decorative concrete products start and how they get used and then how that starts money generation. She built a prop of ‘before’ and ‘after’ photos. It was really cool and the kids looked forward to it and I believe really enjoyed it. I even saw one of the kids about a month later wearing one of our shirts.”

TruCrete office executive Julie Mohr taught the class. “We worked a lot on developing businesses, types of businesses, and how local business helps our community,” she says.

“It was based on our company manufacturing decorative concrete products and their applications.  We gave away swag and got some pretty good photos.

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