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Concrete Decor Puts on a Really Big Show for 2020 Decorative Concrete LIVE!

Attendees gather to see decorative concrete at the World of Concrete display Decorative Concrete LIVE! put on by Concrete Decor magazine.

The jury’s in for the most recent rendition of Decorative Concrete LIVE! presented Feb. 4-7 during World of Concrete 2020 in Las Vegas.

A representative of Fox Blocks speaks with attendees on the benefits of insulated concrete forms (ICF) construction. A vapor barrier by Viper II is placed on the parking lot before concrete is poured. An aerial shot of the structure built with ICFs at the Decorative Concrete LIVE! display at World of Concrete.

“We put on one hell of a show this year,” says Emil Gera of Gera Concrete out of Pennsylvania who served as the “official” unofficial general manager for Decorative Concrete LIVE! and was again aided by his buddy, Matt Sampson. “Projects got finished, we pulled the fountain off at the 11th hour and everything came together. I’m thrilled with the amount of work that got done. Out of all the projects I’ve been involved with, this ranks up there in the top five.”

Fox Blocks ICF were used to create different areas of Decorative Concrete LIVE! Concrete is being poured and placed by industry experts. Braces were placed on the external walls of the ICFs as a precaution for the wind to help hold the pieces in place before their final application of concrete.

Chris Becker, the Fenix Group vice president of marketing and brand management who headed up the SureCrete crew, echoed Gera’s sentiment. “The many comments I heard resonated that this was the best managed (Decorative Concrete LIVE!) from beginning to end that resulted in a much more complete presentation.”

An aerial view of the structure created at Decorative Concrete LIVE complete with a wood terrace

In the past, unforeseen turns in the weather or projects that were more ambitious than what people could execute in the given time resulted in too many loose ends. This year, Becker says, show participants demonstrated their skills at a healthy pace and completed most projects while onlookers watched. “People enjoyed seeing the process as well as the conclusion,” he says.

A sphere suspended between two rock features covered in concrete ready to be carved. A look between two concrete rock features at polished concrete that has been dyed in a gradiant color. Polished concrete complete with exposed aggregate and blue dye.

“We couldn’t have asked for a better outcome,” Gera says. “In my wildest dreams, I couldn’t have picked a better team than the one we had. We worked together well. We busted our butts but we had a good time doing it. No one’s ego got in the way.”

Setting the stage

This year’s theme was Colorful Cityscapes. What was delivered was a loosely interpreted “contemporary street scape,” Becker says, who along with Gera and Bent Mikkelsen, the show’s producer, was heavily involved with the show’s design and setup.

Cutting foam for concrete applications Applying a scratch coat to a concrete rock formation. Kingdom Products logo carved into concrete rock feature.

 “It’s cool to have a theme but a lot of folks like to put their own signature on what they do,” Becker says. “It would have taken the joy out of it if we had to stick to a predetermined blueprint. We had a nice cross of things that were very clever and very artistic.”

After all, he continues, “The real purpose of Decorative Concrete LIVE! is to inspire others and show creativity. To make people say ‘wow,’ this is something I can get into. They don’t want something abstract. They’re looking for ideas that they can incorporate into their business and utilize on a regular basis.”

Cutting a foam sphere with a foam cutter. Using a grinder to polish concrete Creating a GFRC water feature using an MDF mold

“It’s cool to have a theme but a lot of folks like to put their own signature on what they do,” Becker says. “It would have taken the joy out of it if we had to stick to a predetermined blueprint. We had a nice cross of things that were very clever and very artistic.”

Before any of the forms were set or concrete was placed, Gera says, a moisture barrier consisting of Viper II from ISI Building Products was put down to protect the parking lot. Fritz-Pak additives were used to dose the delivered ready-mix concrete to improve workability and better control set times. A Putzmeister truck’s boom pump rose up over the area where Decorative Concrete LIVE! would come to life, helping people understand how ICF walls are built. The stage was set.

It was time for the real work to begin.

A group moving the basin of a GFRC fountain. A waterfall type fountain made of GFRC concrete. Jake Brady putting the finishing touches on a concrete fountain basin.

We built this city

What was anticipated to be the entrance to the exhibit — a pair of rock-like formations holding up a ball that alluded to the World of Concrete — morphed into something you’d find in a canyon sooner than a downtown plaza.

Under the direction of Josh Russell of Beyond Vertical Concrete, who labored on the project for days, a combination of products from Kingdom Products, Quikrete, SureCrete, Poraver and Stone Edge Surfaces was used to build the vertical elements. Kingdom Products’ Olde World Stain was used to color. Universal Foam Products provided the large blocks of expanded polystyrene used to form the rocks and orb, as well as for the rockwork in the exhibit’s overflowing pizza parlor.

Moving a waterfall portion of a fountain into place. Placing a water fountain into the GFRC basin. Concrete that has been stained in a gradiant from yellow to blue.

Glass from American Specialty Glass and aggregate were broadcast around the structure and Rachel Knigge Bruce of Floormaps used Ameripolish dyes to color parts of the surrounding area to resemble sand and water. The bulk of the area was polished with a Rhino RL500 from New Grind operated by Jeremy Wilkerson of DreamKrete.

Applying a microtopping on a wall that is flanked with a concrete stencil. Concrete pump applying a vertical concrete mix to a wall covered with SpiderLath product. Applying a floor coat to concrete to give a smooth look.

Jake Brady of Jake Brady Concrete by Design used Kingdom Products materials mixed with Poraver Expanded Glass, globular glass grains made from post-consumer recycled glass, to build a massive fountain with a fire feature for the plaza. Poraver’s addition to the mix reduced the structures’ overall weight and improved the mixture’s workability. Twenty pounds of Poraver can handily replace 100 pounds of sand.

The exterior wall of the area dubbed the pizza parlor featured Dominick Cardone of Diversified Decorative Finishes applying Skraffino, a high-performance architectural coating from Duraamen that can be used on both walls and floors.

Concrete artisans enjoying their hard work at Decorative Concrete LIVE!

The parlor’s exterior wall featured a stencil from Floormaps, as did another outside the Marketplace Store. The vines stencil was applied by Rebecca and Gaetano Fuscardo of Fuscardo Concrete. Rebecca Gaetano also carved a figurehead on the store’s column nearby and her son, who seemed to be everywhere, pitched in wherever needed.

An artistic and whimsical face carved into the end of a concrete countertop. Emil Gera creates textures on his vertical concrete wall that mimics large rocks. A group of attendees learning about decorative concrete

The interior of the parlor featured a pizza oven door and stone walls made and colored with products from Stone Edge Surfaces including its MicroTop, Stamp, Spray and Wall mixes, Liquid Colors and Mountain Dry Stack Stamp. Gera did much of the carving aided by Gregg Hensley of Stone Edge. The scratch coat was lightweight stucco from Quikrete which was applied by Danny Carrillo of Graco using a Graco S340 stucco sprayer fed with a CM20 continuous mixer.

Other mixers that helped get the jobs done were the Imer 120 vertical mixer and a workhorse from Multiquip that easily handles bag mixes. To help keep down the airborne dust and the entire area tidy, a vacuum from Dustcontrol was constantly in use.

Graco pump sprayers being used in the space as attendees look on. Placing a concrete stamp Using dust collection on the space to create a desired look at Decorative Concrete LIVE!

Next door, SureCrete set up shop with an extension of the pizza parlor that featured a rock formation, water features and three concrete tables, all made on-site. Much of the work was done by Becker and his crew from SureCrete and the Cement Sisters, namely Tracy and Krissy Musetti and Danielle Johanson, and Danielle’s husband, Joshua.

Applying a stencil on a vertical wall to look like trees. A group shot of the people who made Decorative Concrete LIVE possible. A close up of the stencil being removed.

SureCrete’s MicroTek, a microtopping that can be used on floors and walls, was applied in multiple lifts in coordination with the custom-made tree-line stencil colored with SureCrete Eco-Stain. ( The “river” table, a Butterfield log mold table, columns and a “warp” table (see Final Pour on page 40) were made with XS-Precast countertop mix.

The floor was made with a 16-inch Boardwalk stamp from Proline that was colored with three shades of Eco-Stain and sealed.

An outdoor patio inspiration.

Heralded as a photo op for selfie enthusiasts, the 3-D drawings on the floor and walls and the metallic floors in the Marketplace store adjacent to SureCrete’s space were created with SurfKoat products by Rick Lobdell of Concrete Mystique and his helper, Tim Maloney of Maloney’s Decorative, and others. Materials included high-performance urethane coatings, color dyes, the polyaspartic PolyKoat GL80 with metallics and Deco Guard sealer with Acrylpack.

Concrete wood planks stamped and stained to look authentic. An artisan works on vertical concrete application at Decorative Concrete LIVE! in Las Vegas. A 3-D design to make it look like the flat space is actually multi-dimensional.

A concrete countertop at one end of the store was cast in a Z-Countertop form from Concrete Countertop Solutions with Kingdom Product’s Imperial Countertop mix in white and seeded with American Specialty Glass. The form is specially designed to allow contractors to cast countertops in place. Other forms this year include reusable varieties from Elite PlastiForm that form curves and radius edges in the plaza area.

Concrete stains were used to achieve the look of a 3-D design on both the floor and the walls of this space.

Also adorning the plaza were circles etched with an Engrave-A-Crete Mongoose. To make them stand out, they were colored with Nox-Crete Acryl-Pen silane-based stains and sealed with Sparkl-Seal, a high-gloss decorative acrylic sealer. Marty O’Mara of Nox-Crete also demonstrated the company’s Deco Peel, an innovative coating remover that involves a cellulose fabric blanket and a stripper that are rolled out and pulled up to achieve bare concrete.

Casting a concrete countertop. Creating a concrete countertop for Decorative Concrete LIVE! Adding in glass aggregate to a concrete countertop to create the desired final look.

A treasured ending

The adjoining concrete expanse leading up to Cindee Lundin’s public work of art featured Top-Cast, a surface retarder line from Dayton Superior that can produce a range of etched finishes from full stone exposure to sand. It’s touted for its ease of use, as it doesn’t require plastic covering.

Mady and Danny Barrera take in the sites at Decorative Concrete LIVE! A circle design was implemented on the concrete courtyard using an engraving machine and concrete stains. Engraved circles on concrete.

Lundin’s art exhibit began with a wall formed out of 12-foot-long pieces of forming plywood from Eagle Plywood and foam from Universal Foam bond together with Sansoe Snapties. Representing adjoining walls like the ones found in parking garages around the country, they were covered with a wide array of Kingdom Products, from the Imperial Core Bond base and Vertical Carving Mix to the Feather-Fast mortar, Metallic FX mica and the acrylic Regal Seal.

Attendees taking in the sites at Decorative Concrete LIVE! Nox-Crete Decopeel being demonstrated on the concrete. Dayton Superior Products being featured in the sunset in Las Vegas at Decorative Concrete LIVE!

A stone bench underneath a faux bois umbrella welcomes weary travelers to sit and rest awhile, sheltered from the elements and surrounded by the beauty of a rain shower.

Against a swirl textured gray background representing the wind, individually molded raindrops dance along the walls in all colors of the rainbow. Throughout WOC, attendees were invited to become part of the art project by coloring their own raindrops which were then attached to the wall.

Cindee Lundin discusses her work with attendee onlookers. Applying the raindrops to the wall to achieve its desired design. A close up look of the raindrops that have been stained by attendees far and wide.

“This will truly represent all people coming together to make one art composition at the World of Concrete,” Lundin writes in her interpretation.

“And at the end of the day,” Gera concludes, “it all worked. To get through something like this in a short amount of time with so many different manufacturers, products and people means we did something right.”

An artisan carves custom leaves into a bench that is placed in the space at Decorative Concrete LIVE! Cindee Lundin creates a swirl backdrop for her artwork. A group of artisans working in the space with Cindee Lundin.
A faux bios bench with an umbrella over the top and stained raindrops cascading all around. Up close staining of concrete raindrops.

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