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Why You Should Integrate Infographics Into Your Marketing

Lately, it seems that you can't read an online article or browse social media without coming across an infographic.Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?

Making Safety a Priority on the Job Site

So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I'd bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry.

Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

How to Market Your Decorative Concrete Services to General Contractors

How to Market Your Services to General ContractorsPitching to the GC is relatively direct — enjoy a free lunch and explain what decorative concrete is all about. A sampling of opinion from a handful of other contractors turns up some interesting — you might even say unorthodox — approaches to this matter of communication with the general contractor.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

Your Next Client Is Shopping Online

Computer with a shopping cartYour business may have the upper hand in finding new projects, at least if you’re willing to step up to online marketing.

The way this decorative concrete contractor sees it, the only way to land more projects is to increase your number of strong leads. Let’s take a look at exactly how you can add more solid leads immediately.

CIM College Program Graduates Can Land Good-Paying Construction Jobs

students working on a concrete block - Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector -- adding youth to the workforce.Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector — adding youth to the workforce.

Halifax Startup Recycles Carbon Dioxide for Greener Concrete Products

Carbon CureCarbonCure Technologies, a Halifax-based startup that has developed the technology to recycle carbon dioxide gas back into solid concrete.

Decorative Concrete Makes Its Television Debut

Concrete wall with a square like tv in it.Taking concrete to another level with the introduction of a new television show called "Concrete Nation" that will begin airing on Fox television stations in October. The goal of "Concrete Nation" is to document the building of a house made mostly of concrete. The intent is to show the world the beauty of concrete when put into the hands of artists.

What's New for Today's Decorative Concrete Industry

Drainage structure installed in DenverSpreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.

New Technique Could Make Cement Manufacturing Carbon Neutral

carbon neutral cement productionThe manufacturing process which produces ordinary portland cement, the ubiquitous ingredient in the concrete used around the world, is a major contributor to greenhouse gas emissions. New research suggests that portland cement can be produced with no carbon dioxide emissions.

Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with MicrowavesAn electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

Atomic Placement of Elements Makes for Strong Concrete

atomic placement of elements in concreteThe reason concrete is so strong is elemental. According to researchers at Rice University, studying friction on materials such as concrete has provided the answer.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

How Long Should You Guarantee Your Concrete Work?

How long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warrantiesHow long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warranties.

Smart Cement Revolutionizes Well Casings

concrete in borhole drillingsA researcher is trying to give cement sensing properties with applications in the oil industry.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Things to Remember When Designing Decorative Concrete

A floor that as been stained and stenciled with a bird sitting on ribbons of darker stained concrete.Designing decorative concrete is no different from any other process that has endless options. The first step is to ask the questions that define the project and guide the design.

The Pros and Cons of Taking On Military Concrete Polishing Projects

AAFES (Army & Air Force Exchange Service) showcases polished concrete projects in many of its stores up to 150,000 square feet.

As a polishing consultant I get to wear several different hats, but by far the largest amount of my time is spent managing polished concrete programs for retailers. Polished concrete is an aesthetically beautiful and valuable flooring solution, but it is fairly specialized.

Using Bacteria to Help "Heal" Concrete

self-healing concrete with bacteriaScientists in the UK develop a self-healing concrete that uses bacteria to plug cracks.

The Importance of Managing Expectations in Polished Concrete

An ipad and a piece of paper tracking business progress.Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

Historic Mazza Castle Restored and Repaired for Next 100 Years

Mazza Castle restoration projectEmily McCloskey, the young wife of attorney and Irish immigrant Henry Harrison McCloskey, had grown deathly afraid of earthquakes after the “great earthquake” of San Francisco and the subsequent fire that killed 500 people and left 220,000 homeless in 1906.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
How To Navigate the Craziness of Troubleshooting

Troubleshooting questionsInformation has become the currency of the 21st century. Just look at how fast and easy obtaining information has become. Most of us can access the world from a hand-held phone or PDA. In contrast, it seems like providing basic information when you're the one asking the question can be like pulling teeth.

Website Considerations for the Decorative Concrete Professional

How to make a better websiteWebsites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.

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