To be your best doesn’t mean you have to always do the most difficult concrete projects. It simply means you do your best work on every concrete project.
In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.
Scientists in the UK develop a self-healing concrete that uses bacteria to plug cracks.
Large parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.
At first, everything seemed perfect as my salesman and I finished setting up our booth for the annual home design and remodeling show in Visalia, Calif. Our exhibit location was ideal, our stamp and stain samples strategically located. The weekend crowd was near maximum capacity and everything seemed ripe for booking plenty of new accounts.
A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
To bid or not to bid? That is the question. And it’s one more and more contractors have been asking themselves lately, especially as public works departments are increasingly incorporating decorative concrete into municipal plans. But where does one begin?
Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.
Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.
It’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
We’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?
Concrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.
Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.
Five veteran contractors and artisans provide insight by explaining where their decorative concrete journeys began, how their skill sets grew and how diversification has affected their careers.
Today’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.
Concrete is a very durable material and some contractors and a lot of their clients believe it’s a maintenance-free product. But the reality is that no product lasts forever, not even concrete, without occasional maintenance.
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Beauty may only be skin deep, but the performance qualities of an MQ Whiteman SlabArmor concrete surface are just as impressive as the strikingly good looks the SlabArmor system delivers.
When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.
Green building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step
Adjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.
Three more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.