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Managing Your Decorative Concrete Business for Profit

Manage Your Decorative Concrete Business for ProfitBy my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.

Field Recon App Makes Quick Work of Jobsite Data

Workforce Recon job site app screen shotIs your business losing money by employees not documenting the work they are doing? Here is an app that can help.

Favorite Photos from World of Concrete 2005

Staining and coloring concrete making an image of a concrete contractor using a grinder at World of Concrete 2005A few of Concrete Decor's favortie photos from World of Concrete 2005

UV Cured Coatings for Concrete are Back in the Mix

 UV Cure Coatings for ConcreteConcrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.

Dying for Decorative Concrete

Man dumping concrete mix into a hopper with a dust mask on.There is not a comforting way to say the word “cancer.” Even in this day of strong chances of recovery and survival, it is a word that gets our attention every time. Although the products we use turn normal concrete into extraordinary works of art, some of those products are carcinogenic. Are you taking the proper measures to be safe?

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

Using Bacteria to Help "Heal" Concrete

self-healing concrete with bacteriaScientists in the UK develop a self-healing concrete that uses bacteria to plug cracks.

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

Understanding the Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

Successful Construction Training Requires Commitment and a Plan

smoothing out concrete with a trowelTraining in the construction industry seems more daunting than some other professions. With all of the moving parts of our industry, we not only need to train on skill and leadership, but also safety and technology.

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

Settling on a Design For Your Job Ahead of Time

Coming up with a design idea.You don’t need me to tell you how tough today’s market is for contractors, and few will disagree that the ball is in our customers’ court. Razor-thin margins allow no room for error in one of the many things we used to pay little attention to.

Pros and Cons of Specializing in Decorative Concrete

Part time or full time, should a concrete contractor provide decorative concrete, staining concrete, stamping concrete all the time?I have to guess some, maybe even most, of Concrete Decor’s readers enjoy the benefits of the decorative business as only a part of their contracting services. You may very well be one of the many who are wondering if you should make the leap to specialize in decorative work full time or simply offer it as one of many services.

A Decorative Concrete Supply Store Dazzles With Its New Showroom

The front entrance of The Rental Branch has been transformed with decorative concrete.Mike Branch, owner of The Rental Branch in St. Joseph, Mich., had a vision to create the most concentrated display of decorative concrete anywhere. Mission accomplished. Mostly finished as of late 2010, it’s been nearly a year in the making, though it felt more like 10 years.

How to Measure Social Media Success

How to Measure Social Media SuccessBy now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.

Training and Education is Good for One and All

Decorative Concrete Trainer talking with an attendee at a trade show at Brickform last summer.Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

Making International Travel and Shipping Plans for Concrete Projects

Preparing a shipment for loading onto a truck.While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.

How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Cannabis Construction: Entrepreneurs Using Hemp for Home-Building

House made of hempcreteThe New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.

Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

10 Simple Ways to Efficiently Grow Your Company

concrete stamping crewGrowing your business on limited resources can seem daunting or nearly impossible, but it is achievable over time with hard work and a clear plan of action. Adding employees can be a tough idea to grasp, when considering additional payroll and human resources.

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