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How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

5 Ways to Effectively Utilize Your Decorative Concrete Awards

Concrete awards laid out on tableA stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

Strengthen Your Friendships with Architects and Designers

drawing of building with architecture Being a successful concrete professional requires more than skill with trowels, colors and coatings. You also need to network. Networking requires investments in both time and infrastructure, but you will almost definitely see an increase in your business if you are thoughtful about your approach.

Things to Remember When Designing Decorative Concrete

A floor that as been stained and stenciled with a bird sitting on ribbons of darker stained concrete.Designing decorative concrete is no different from any other process that has endless options. The first step is to ask the questions that define the project and guide the design.

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Disorganization Is Hurting Your Contracting Business

Paper clips scattered.When you put in years perfecting your decorative concrete craft , you start to consider yourself an expert in your field. Past customers appreciate your skill, courtesy and professionalism, and they refer friends and relatives to your services. But recently you have noticed something is changing, and this change makes you uneasy.

7 Strategies for Managing Working Capital in a Concrete Business

A purple ball point pen next to a blank check.When business is slow and credit is tight, you must do all you can do to preserve working capital, also referred to as operating capital. It’s an important financial metric calculated as current assets minus current liabilities. It’s the difference between the money you’ve been paid and the cash you owe.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

When Contractors Assume the Role of a Design Consultant

A wooden desk with an orange chair sitting at it.Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.

Why Search Engine Algorithms Change and How to Capitalize on the Changes

How Google paved the way for UX-based algorithm changes.In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.

Concrete Contractors' Show-Stopping Showrooms

Decorative Concrete Professionals Need ShowroomsIn today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.

Polished Concrete Industry is not Sheltered from the Effects of Politics

Competitive pricing has forced this reality on most manufacturers to maintain their market share and stay relevant.As a consultant who works with contractors and manufacturers alike, I sometimes see things that aren’t typically discussed that I feel are important to share. So I’m going to attempt to tie together the various strings of thought on tax updates and how these will affect our industry specifically.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Decorative Contractors and LEED Standards: Why You Should Take Notice

Green building website screenshotGreen building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step

Is it Right for Your Concrete Business to Market with Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

Centuries-old Trade Association Welcomes Decorative Concrete

decorative concrete apprenticeship - Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.

Your Profit Margin and How to Know if You're Really Making Money

Making sense of your profit margins.The value to your business is best determined on a per-unit basis. However, many contractors don’t exactly make widgets for their customers. So if your primary business is something like concrete staining, polishing or stamping, I recommend you calculate your margins on a per-square-foot or per-project basis.

Tips from Concrete Contractors who Embrace Customer Service

Emoji for smiling to frowning red, yellow, green, representing customer service. from https://www.keeping.com/customer-service/excellent-customer-service/Contractors share customer-service tips that help make their businesses successful.

10 Business Tips to Help Your Concrete Business Be More Successful

We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.

Geopolymer Concrete Shows Extreme Fire-Proof Qualities

Fire-proof concreteConcrete made using an industrial by-product has shown better fire endurance than traditional concrete when exposed to fires of nearly 1000 degrees Celsius.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

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