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Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

The Importance of Managing Expectations in Polished Concrete

An ipad and a piece of paper tracking business progress.Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
How to Measure Social Media Success

How to Measure Social Media SuccessBy now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.

Are You Ready to Be a Project Manager?

Concrete installation project managerYou’ve worked hard, become skilled at making things, developed relationships with architects, gotten specified on a commercial project, bid to all of the generals involved and been told the winning bidder is going to go with you. Now what?

Atomic Placement of Elements Makes for Strong Concrete

atomic placement of elements in concreteThe reason concrete is so strong is elemental. According to researchers at Rice University, studying friction on materials such as concrete has provided the answer.

Finding and Keeping Quality Employees

Tom Ralston trowels concrete to teach his crew how he wants them to do it on the job site.Unless you can handle every decorative concrete job yourself, a skilled, reliable crew is one of the keys to staying in business.

Concrete Decor talked to several business owners and got some great advice about effective ways to train and keep a crew.

What's New in Decorative Concrete

Cindee Lundin works on her artistry in concrete entry at World of ConcreteIf you missed this year's World of Concrete in Las Vegas, let me bring you up to date on what is happening in the decorative concrete industry. The decorative all-stars were out in full force and they certainly delivered and the decorative concrete information highway ran straight through Las Vegas this year.

Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

Floor Flatness and Levelness Can Severely Affect Polished Concrete Pricing

shimmery grey floor with shelves on sideFloor flatness (FF) and floor levelness (FL) are measurements by which architects can hold concrete placement contractors accountable and provide a quality control level during the initial placement of concrete slabs.

How to Get Your Decorative Concrete Projects Noticed by Editors

Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story -- and great photos -- to share.Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.

Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

Taking Great Project Photos with Your Smartphone

Taking Great Project Photos with Your Phone CameraIphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.

Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

Concrete Contractor's Guide to Getting Paid

Not getting paid is every contractor’s worst nightmare and there are plenty of reasons why some clients fail to pay. Whatever the reasons may be, it’s important that you take the right steps to exercise your right to get paid. Here are some ways you can ensure that you get paid on time and in full.

PCA says U.S. cement consumption increased in 2013
5 Ways to Effectively Utilize Your Decorative Concrete Awards

Concrete awards laid out on tableA stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.

7 Basic Steps to Consider Before Starting any Concrete Project

The basic steps are as follows. Male lead in first bar: left foot forward step, right foot replace weight at same point, left foot back again to step beside from http://salsafundance.blogspot.com/2011/01/basic-step-in-salsa.htmlThis is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.

Concrete Industry Offers Lucrative Career Path for Women

Concrete industry offers lucrative career path for womenWomen CEOs of concrete companies are smashing glass ceilings and bucking trends that have emerged for women in other nontraditional occupations. While women CEOs only comprise 2 percent in the basic and infrastructure sectors according to World Economic Forum and Bureau of Labor Statistics data.

How the Polished Concrete Market is Shifting

grey polished concrete in warehouseOver the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.

Marketing Interview with Fu-Tung Cheng

Fu Tung Cheng against a concrete wallA marketing professional discovered the genius of Fu-Tung Cheng after he decided to renovate his home with concrete countertops.

Marketing and Selling Decorative Concrete

Two people shaking handsIt’s not your imagination — the construction market is currently much more competitive. When opportunities exist, beating the odds to win the job and the increase of price pressures require more marketing tools and salesmanship than at any time in the last decade

How Long Should You Guarantee Your Concrete Work?

How long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warrantiesHow long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warranties.

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