Decorative Concrete Business & Technology | Concrete Decor | Concrete Decor
Main Menu
  Sponsored Content
Fox Blocks Leaderboard ad Concrete Decor April 2019

Business & Technology

 Water-based Sealers  OSHA  Fiber Optics
 UV Cured Coatings  Marketing  WOC
 Color Hardeners  Photography
newsletter link
Benefits of Membership in an Industry Association for Decorative Concrete Contractors

A group of silhouettes in green on a yellow striped background.Membership in an industry association or society offers numerous opportunities for education, peer networking, and accessing a wealth of information that helps us grow professionally. There are several organizations that support concrete contractors and concrete construction.

Presenting to Architects? How to Get Their Attention and Keep It

A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

Sustainable Construction Techniques Earning LEED

Simple decisions you make and little things your workers do, such as protecting the existing landscape, recycling or reusing materials, and choosing the right materials, can impact the site and the building for years to comeSustainable design is a big part of what makes a building green - especially in terms of earning LEED points - but sustainable construction techniques can add a few points and can also prove to an owner or designer that your company is serious about the issue.

Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

Concrete Products Work Best When Applied as a System

Concrete Products Work Best When Applied as a System Why use a concrete system, concrete products made by same manufacturer, advantages of concrete system, systems approach for concrete, reduce risks of concrete work with system, concrete benefits with system, using a systems approach, what works best for concrete products. Photo courtesy of Townescapes, Batavia, OhioProducts made by same manufacturer for concrete projects work best as a system.

Ten Tips For Setting Up a Concrete Countertop Fabrication Business

A workbench with tools lit up with an overhead lamp.Getting started in concrete fabrication can be overwhelming. Here are 10 solid pieces of advice that veterans from across the country have for artisans who are setting up shop.

What You Need to Know about Life-cycle Assessments When Building Green

Green door pn a white building with a green window as well.The U.S. Green Building Council's research suggests that a quarter of new buildings that have been certified in the Leadership in Energy and Environmental Design (LEED) program do not save as much energy as their designs predicted, and most do not track ongoing energy consumption. These findings don't generate a lot of confidence among the public in green building.

Does Photocatalytic Cement Really Clean the Air?

Concrete that can clean itself and the air around it is an amazing thing.Essroc Cement Corp. has brought concrete that cleans itself — and the air around it — to the United States.

Turn a Connection into a Decorative Concrete Sale

Making good connections with people earn you higher numbers in sales.The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.

Concrete Professionals Gather to Discuss Decorative Concrete Makeover

A group of people listening to a presentation.Concrete professionals, including architects, interior designers, landscape architects, artisans and students from the Concrete Industry Management (CIM) Program came to a day-long session where they envisioned and designed decorative concrete walls, floors, seating, counters and more for the 33,000-square-foot facility, which occupies a former industrial building.

Your Next Client Is Shopping Online

Computer with a shopping cartYour business may have the upper hand in finding new projects, at least if you’re willing to step up to online marketing.

The way this decorative concrete contractor sees it, the only way to land more projects is to increase your number of strong leads. Let’s take a look at exactly how you can add more solid leads immediately.

Concrete Contractors' Show-Stopping Showrooms

Decorative Concrete Professionals Need ShowroomsIn today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

When and How to Expand Your Concrete Contracting Business

Looking at a bridge from the under side imagining how to grow your concrete contracting business.Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

Building Relationships with Architects

Building relationships with architects in the construction industryAn underutilized opportunity for potentially creating more jobs and visibility for your company exists within the design community. Architects and landscape architects are key members of the project team for commercial and high-end residential installations.

A Tip of the Hard Hat to Safety on the Construction Site

decorative concrete live hard hat and super etch plusThe debut of Decorative Concrete LIVE! at the 2017 World of Concrete in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.

Second Graders Love Decorative Concrete

Second Graders Love Decorative ConcreteThe way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

When Contractors Assume the Role of a Design Consultant

A wooden desk with an orange chair sitting at it.Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.

Is it Right for Your Concrete Business to Market with Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

Using the Four P's of Marketing to Sell Concrete

Modern gray concrete countertop.Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

  Advertisement












Top