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How to Make Maintenance Work for You to Increase Profitability

guy on ride on polishing machineConsumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.

Is it Right for Your Concrete Business to Market with Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

CPAA Adopts New Position on Measurement of Polished Concrete Floors' Slip-Resistance

polished concrete floor slip resistanceIn April 2015 the Concrete Polishing Association of America (CPAA) adopted a new position on the measurement of slip resistance of bonded-abrasive polished concrete floors.

Decorative Contractors and LEED Standards: Why You Should Take Notice

Green building website screenshotGreen building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

Concrete Industry Slowly Incorporating Software Programs

Concrete industry slowly incorporating software programsLet’s face it. People who go into the trades aren’t the types who want to spend time sitting in an office in front of a computer. It’s no surprise that construction, along with agriculture, has been one of the slowest segments to adopt technological innovations into the workplace.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

Sustainable Construction Techniques Earning LEED

Simple decisions you make and little things your workers do, such as protecting the existing landscape, recycling or reusing materials, and choosing the right materials, can impact the site and the building for years to comeSustainable design is a big part of what makes a building green - especially in terms of earning LEED points - but sustainable construction techniques can add a few points and can also prove to an owner or designer that your company is serious about the issue.

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

Customers Who Need Special Handling

Two hands shaking We all need new business, but distinguishing between reasonable and unreasonable buyers is important. The difference between a deal breaker and an issue that is merely an obstacle can be a loss or profit of thousands of dollars.

Adjusting Your Business and Mindset to the New Normal

Adjusting to the new normal of businessAdjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

Expectation Management Should Be Part of Conversation with Customers

Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”

How Joining Forces with Other Construction Companies Can Boost Your Bottom Line

Boosting your bottom lineYou basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.

10 Tips to Have a More Successful Concrete Business

Concrete Decor magazine 100th issueIf your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

Two Types of Business Competitors and How to Beat Them Both

Business people competing in a foot race.Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.

Concrete Decor announces changes in magazine sales force
Grow Engagement with Quote Images

 infographics, photographs and videosYou have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

Finding and Keeping Quality Employees

Tom Ralston trowels concrete to teach his crew how he wants them to do it on the job site.Unless you can handle every decorative concrete job yourself, a skilled, reliable crew is one of the keys to staying in business.

Concrete Decor talked to several business owners and got some great advice about effective ways to train and keep a crew.

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