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Trends and Problems in a Weak Decorative Concrete Economy

The number of questions dealing with low cost and easy ways to turn a gray slab into something decorative has increased significantly over the last few months.Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.

Full-Time Marketing with Part-Time Resources

Colorado Hardscapes mean lean construction crew.When people compliment Colorado Hardscapes Inc.’s marketing department, I tend to smile just a bit. People often mistakenly think our decorative concrete company operates like a large corporation, with multiple staff just waiting for their next task.

Myth-Perceptions in Polished Concrete: Setting Up For Success or Failure

Microsoft campus in Washington state polished and colored with water-based dyes.The one universal truth about the polished concrete industry is that, sadly enough, there is no universal truth. We don’t agree about what defines polished concrete, what steps are important, or what is the best way to steer the industry.

Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?

Diving Into Decorative Concrete Commercial Projects

Integrally colored concrete in a commercial parking lot.Thousands of contractors use decorative concrete in commercial projects because it is attractive, durable, affordable and easy to maintain. This article is about the explosion in commercial decorative work and how it may benefit your company

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

What's New for Today's Decorative Concrete Industry

Drainage structure installed in DenverSpreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.

CIM College Program Graduates Can Land Good-Paying Construction Jobs

students working on a concrete block - Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector -- adding youth to the workforce.Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector — adding youth to the workforce.

Treating and Preventing Concrete Burns

Todd Rose's wedding-day photo shows his acid-scabbed hand underneath that of his bride, Sarah.If you work with concrete you already know how abrasive, alkaline and caustic it is.

To put it simply, as portland cement dries, it will absorb water from any source in order to harden. That means it will suck the moisture from your skin as well.

Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

The Four Fundamentals of Any Business Strategy

Ideas and brainstorming on paper.Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.

Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

Three Steps to a Successful Decorative Concrete Sample

Making a concrete sampleToday’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

Recognize and Respect the Value of a Good Concrete Worker

Keep a good concrete crew going - Between the money you dole out each week on wages, payroll taxes, insurance and worker's comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?Between the money you dole out each week on wages, payroll taxes, insurance and worker’s comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?

Decorative Concrete Hall of Fame Grows by Three

Concrete Decor Decorative Concrete Hall of FameThree more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

Communicating Standards Through Industry Specifications

Writing on parchment with two pencils and an eraser.Too often we take the written word as gospel, but is that truly smart? Do we know what, or who, stands behind the words we read? After all, paper will not refuse ink. Our industry is growing, and as the industry grows, so do the misrepresentations and misunderstandings.

Ten Tips For Setting Up a Concrete Countertop Fabrication Business

A workbench with tools lit up with an overhead lamp.Getting started in concrete fabrication can be overwhelming. Here are 10 solid pieces of advice that veterans from across the country have for artisans who are setting up shop.

Understanding Polished Concrete

A look at a polished concrete floor in a modern office with industrial stairs in the background.Our economy has taken a dive into the deep end, affecting some regions more than others, but generally affecting us all. So now is a good time to reflect on what exactly polished concrete is, and where polished concrete came from.

How Joining Forces with Other Construction Companies Can Boost Your Bottom Line

Boosting your bottom lineYou basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.

Concrete Decor announces changes in magazine sales force
New Faces: Fall 2013
Is it Right for Your Concrete Business to Market with Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

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