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Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

Teaching Decorative Concrete in Universities

Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.

5 Ways to Effectively Utilize Your Decorative Concrete Awards

Concrete awards laid out on tableA stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.

How to Take Jobs Beyond Decorative Concrete

concrete contractors installing water featuresThe phrase “decorative concrete” means many things. Depending on your operation, it may mean specializing in one facet, such as concrete countertops, or it may mean everything from stamped concrete to polished concrete.

Taking Your Polishing Business on the Road

When to add traveling to your business model for concrete polishingI went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.

The Complete Decorative Concrete Contractor

The colors were stains and tinted sealers from Increte, and metal inlay was used on the perimeter.Five veteran contractors and artisans provide insight by explaining where their decorative concrete journeys began, how their skill sets grew and how diversification has affected their careers.

Diversify with Direction When Expanding Your Business

A nice patio set on a stamped concrete patio that has been stained a tan color.There are a lot of questions that don’t always have easy answers. Fortunately, plenty of people have headed out in different directions within the concrete industry and found the journey has taken them to a pretty good place.

Customer Service Continues Long After the Concrete Dries

three river rocks dressed upProblems two years later? The timeline for customer service has no limits.
In this age of customer service, you should never turn your back on a client with a problem.

What To Do When A Customer Is Unhappy With the Result

Pink piggy bank with coins around it.You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.

World of Concrete 2014 Most Innovative Products Award winners announced
Tips for Polishing Preexisting Concrete Floors Profitably

Tips for polishing concrete and how to be profitable.If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.

Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

The Concrete Decor Show's Legacy of Giving Back at The Julian Center

concrete sidewalk that looks like racetrack at a daycare center in IndianaSince the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.

Two Reasons Concrete Artisans Struggle in Business

How to say no.Our industry of decorative concrete is full of amazing and talented artists who have taken our trade to a level I truly never thought I would see in my lifetime. Every issue of this magazine is proof of it. But.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

New Formula for High-Strength Shotcrete to Protect Tunnels from Fires and Terrorist Attacks

Fire-proof shotcrete Concrete Decor Magazine Phys.org reported that the science magazine Rubin published research conducted by engineers at Germany's Ruhr-Universit├Ąt Bochum who have developed a shotcrete that can render tunnels, bridges and other structures more resistant against fires and explosions. The new formula enhances concrete with 140 kilograms of steel fibers per cubic meter, a figure that was thought to be impossible for shotcrete. The science magazine Rubin reports that engineers at Germany's Ruhr-Universität Bochum have developed a shotcrete that can render tunnels, bridges and other structures more resistant against fires and explosions.

Field Recon App Makes Quick Work of Jobsite Data

Workforce Recon job site app screen shotIs your business losing money by employees not documenting the work they are doing? Here is an app that can help.

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Ten Tips For Setting Up a Concrete Countertop Fabrication Business

A workbench with tools lit up with an overhead lamp.Getting started in concrete fabrication can be overwhelming. Here are 10 solid pieces of advice that veterans from across the country have for artisans who are setting up shop.

5 Tips for Photographing Concrete Hardscapes

concrete waterfall modern styleThe beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.

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