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Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

Three Steps to a Successful Decorative Concrete Sample

Making a concrete sampleToday’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.

How to Make Maintenance Work for You to Increase Profitability

guy on ride on polishing machineConsumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.

Making Safety a Priority on the Job Site

So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I'd bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry.

How to Measure RH in Concrete

RH measurements in concreteHow valuable is 48 hours to you and your business? Can you put a price on it?

And does the price go up if you run into a moisture-related problem with a concrete slab in the later phases of a project?

Managing Your Decorative Concrete Business for Profit

Manage Your Decorative Concrete Business for ProfitBy my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.

Training and Education is Good for One and All

Decorative Concrete Trainer talking with an attendee at a trade show at Brickform last summer.Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

Favorite Photos from World of Concrete 2005

Staining and coloring concrete making an image of a concrete contractor using a grinder at World of Concrete 2005A few of Concrete Decor's favortie photos from World of Concrete 2005

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

Reaching your Business Goals

As a business leader, your primary objective is to see through the fog and identify where you want your company to go. I like to use a vision point that is three years away.Reaching the "summit" for your business takes forethought and daily attention.

A Decorative Concrete Supply Store Dazzles With Its New Showroom

The front entrance of The Rental Branch has been transformed with decorative concrete.Mike Branch, owner of The Rental Branch in St. Joseph, Mich., had a vision to create the most concentrated display of decorative concrete anywhere. Mission accomplished. Mostly finished as of late 2010, it’s been nearly a year in the making, though it felt more like 10 years.

Five Pieces of Advice on Working with Retailers and Decorative Concrete

Five hands holding up one two three four five fingersIn recent years the decorative concrete and coatings market has made its way over to the retail market. Retailers have unique needs that they have to address, and decorative concrete and coatings are becoming a more and more popular method for filling those needs.

Hot New Markets in Decorative Concrete

New markets in decorative concrete are open and ready for business.The best training and the best products mean nothing if we can't find projects to prove our talent, right? I'm not going to sugarcoat our plight - I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I'm going to let you in on a secret as to how this will be done.

What's New in Decorative Concrete

Cindee Lundin works on her artistry in concrete entry at World of ConcreteIf you missed this year's World of Concrete in Las Vegas, let me bring you up to date on what is happening in the decorative concrete industry. The decorative all-stars were out in full force and they certainly delivered and the decorative concrete information highway ran straight through Las Vegas this year.

A concrete solution to climate change?

A better understanding of how carbon dioxide is absorbed by concreteA better understanding of how carbon dioxide is absorbed by concrete.

Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

Don't Get Pushed Around by Clients - Get Paid
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A family pushing a car.We all wish that we could tell our customers, “Screw you! I did the work. Pay me!” I know that in my career I have gotten just about every excuse in the book as to why I wasn’t getting paid for my work. By its very nature, the decorative concrete industry that we love so much allows customers to play with our money.

Things to Remember When Designing Decorative Concrete

A floor that as been stained and stenciled with a bird sitting on ribbons of darker stained concrete.Designing decorative concrete is no different from any other process that has endless options. The first step is to ask the questions that define the project and guide the design.

Transitioning Your Concrete Business into Pool Construction

Pouring concrete pool decksThe success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.

Build Your Business on a Foundation of Innovation

Two people shaking hands at the Concrete Decor Show.For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.

Grow Your Concrete Business with Customer Service

A red pen that is about to fill out a check.Referrals from satisfied customers will propel you to the top.

Two Types of Business Competitors and How to Beat Them Both

Business people competing in a foot race.Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

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