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Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

10 Simple Ways to Efficiently Grow Your Company

concrete stamping crewGrowing your business on limited resources can seem daunting or nearly impossible, but it is achievable over time with hard work and a clear plan of action. Adding employees can be a tough idea to grasp, when considering additional payroll and human resources.

How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Scientific Principles of Concrete

Schematic illustration of the pores in calcium silicate through different stages of hydration.The importance of concrete in modern society cannot be overestimated. Look around you and you will find concrete structures everywhere such as buildings, roads, bridges, and dams. There is no escaping the impact concrete makes on your everyday life. So what is it?

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Second Graders Love Decorative Concrete

Second Graders Love Decorative ConcreteThe way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

Concrete Maintenance Programs Can Cement Client Relationships

Concrete is a very durable material and some contractors and a lot of their clients believe itConcrete is a very durable material and some contractors and a lot of their clients believe it’s a maintenance-free product. But the reality is that no product lasts forever, not even concrete, without occasional maintenance.

Don't Get Pushed Around by Clients - Get Paid
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A family pushing a car.We all wish that we could tell our customers, “Screw you! I did the work. Pay me!” I know that in my career I have gotten just about every excuse in the book as to why I wasn’t getting paid for my work. By its very nature, the decorative concrete industry that we love so much allows customers to play with our money.

Settling on a Design For Your Job Ahead of Time

Coming up with a design idea.You don’t need me to tell you how tough today’s market is for contractors, and few will disagree that the ball is in our customers’ court. Razor-thin margins allow no room for error in one of the many things we used to pay little attention to.

Decorative Concrete Calls for Innovative Safety Management

TB Penick construction workers placing an American Flag made of Terrazzo on a slanted concrete surface.Decorative concrete is a highly specialized form of construction. The product itself is unique, the tools, materials and construction methodologies employed are specialized, and the people who produce construction art are creative, dedicated artisans.

Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

Compete for Work, But Do It Respectfully

Football players practicing in the sunset.One of the major issues that I have noticed in the decorative concrete industry is that most contractors in our business do not seem to have any respect for each other. There are a few exceptions, but for the most part this statement is true across the board.

Q&A with Todd Scharich, ASCC's New Decorative Concrete Specialist

World questions and answers, paper, pencil and eraser. Todd Scharich was recently appointed decorative concrete specialist for the American Society of Concrete Contractors and its Decorative Concrete Council. The ASCC already had a concrete hotline, but with Scharich aboard since October 2012, it now has a dedicated Decorative Concrete Hotline available to members on a 24/7 basis.

Define Your Decorative Concrete Business Goals for 2015

Polished Concrete Archery Range - Concrete Decor MagazineMany experts believe the decorative concrete industry will experience large amounts of growth in 2015. That will come from new products and techniques, and a growing awareness of the versatility of decorative concrete.

How You Can Grow Your Concrete Business Beyond Your Local Area

Muted yellow stained concrete overlay in a long hallway with a black swirl design prominently down the center.Veteran contractor Rick Smith shares his expertise on how you can grow your business beyond your local area.

Turn a Connection into a Decorative Concrete Sale

Making good connections with people earn you higher numbers in sales.The decorative concrete industry is driven by fascination. Inspiring this fascination in customers is only possible when you connect first and foremost. Unfortunately, this is the number one aspect I see missing within our talented artisans today. Just like your ability to create with color and concrete, there is an art to connecting with architects, designers and owners.

Myth-Perceptions in Polished Concrete: Setting Up For Success or Failure

Microsoft campus in Washington state polished and colored with water-based dyes.The one universal truth about the polished concrete industry is that, sadly enough, there is no universal truth. We don’t agree about what defines polished concrete, what steps are important, or what is the best way to steer the industry.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Grow Your Business by Working Smarter, Not Harder

Do I keep a database of previously completed projects complete with pictures?Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.

Is it Right for Your Concrete Business to Market with Social Media?

blue epoxy concrete floorIf you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.

5 Tips for the Stamped Concrete Jobsite

Five tips for a concrete construction jobesite.1. Handholding

2. County Permits

3. Electric Requirements for Lighting

4. Spouse POC (point of contact)

5. Submit Unique Jobs for Awards

Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

How Long Should You Guarantee Your Concrete Work?

How long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warrantiesHow long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warranties.

Transitioning to Decorative Concrete

Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.

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