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How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

How the Polished Concrete Market is Shifting

grey polished concrete in warehouseOver the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.

Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

Colorful Advice for Your Next Concrete Project

He bought some salmon, sliced them in half and laid them in freshly poured concrete, even going so far as to arrange some of the fish so that they looked like they were swimming up the stairs.“Never hand a customer a color chart,” cautions Lee Levig, owner of Concrete Works in the San Francisco area. It not only may overwhelm them with choices but it may take away an advantage you may be unaware of.

A Decorative Concrete Supply Store Dazzles With Its New Showroom

The front entrance of The Rental Branch has been transformed with decorative concrete.Mike Branch, owner of The Rental Branch in St. Joseph, Mich., had a vision to create the most concentrated display of decorative concrete anywhere. Mission accomplished. Mostly finished as of late 2010, it’s been nearly a year in the making, though it felt more like 10 years.

Porosity, Penetration and Adhesion of Decorative Concrete Finishes

Patio that has been stained and stamped with concrete taking into consideration the porosity and more before application.The world we live and work in moves so fast, just going through the motions seems to have become the norm. Taking time to really understand how or why a product works is not even on the radar screen.

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

Recognize and Respect the Value of a Good Concrete Worker

Keep a good concrete crew going - Between the money you dole out each week on wages, payroll taxes, insurance and worker's comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?Between the money you dole out each week on wages, payroll taxes, insurance and worker’s comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?

How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

Reaching your Business Goals

As a business leader, your primary objective is to see through the fog and identify where you want your company to go. I like to use a vision point that is three years away.Reaching the "summit" for your business takes forethought and daily attention.

Niche Markets Help Keep the Recession in Check

Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.

How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

A New Technology Turns Iron Ore Waste Into Cement

Dry Slag Granulation (DSG)An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.

Using the Four P's of Marketing to Sell Concrete

Modern gray concrete countertop.Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.

What Considerations To Make When Purchasing A Vacuum

large vacuum with dust collecting featureThe philosophy behind purchasing industrial vacuums for controlling airborne dust is changing in the concrete industry, especially with new federal rules now in place concerning worker exposure to these particles.

Second Graders Love Decorative Concrete

Second Graders Love Decorative ConcreteThe way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

Grow Your Concrete Business with Customer Service

A red pen that is about to fill out a check.Referrals from satisfied customers will propel you to the top.

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Teaching Decorative Concrete in Universities

Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.

How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

Challenges of Working with Concrete in the Winter

A stained concrete floor in a high-traffic area can be affected by inclement weather, even indoors.If you live above the Mason-Dixon line, chances are your winter months are cold and snowy. It’s great weather for skiing, but not so much for those who work with concrete.

7 Basic Steps to Consider Before Starting any Concrete Project

The basic steps are as follows. Male lead in first bar: left foot forward step, right foot replace weight at same point, left foot back again to step beside from http://salsafundance.blogspot.com/2011/01/basic-step-in-salsa.htmlThis is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.

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