Today’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.
We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.
A leader with a vision and a visionary leader are not the same. It is not enough to simply have a vision and convey the vision to a group of people. You must be emotionally intelligent to understand how to emotionally convey a vision.
Small companiess are better equipped to be successful in this way and its time to harness it.
Whether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?
Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.
If you are truly committed to service, not just the initial sale, then you're not through when you're done.
Avoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.
At first, everything seemed perfect as my salesman and I finished setting up our booth for the annual home design and remodeling show in Visalia, Calif. Our exhibit location was ideal, our stamp and stain samples strategically located. The weekend crowd was near maximum capacity and everything seemed ripe for booking plenty of new accounts.
Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?
The weak economy does not have to make our industry buckle under price pressures. We've forgotten that polished concrete is already the best bargain in the flooring industry, and what's more, we've allowed the formulaic installation to become entrenched in specifications.
Visitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!
Battelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.
Adjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.
Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.
The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.
In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.
The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.
The cultural practices and business models from country to country are unique in every way possible: techniques, materials, tools and construction practice regulations.
Taking concrete to another level with the introduction of a new television show called "Concrete Nation" that will begin airing on Fox television stations in October. The goal of "Concrete Nation" is to document the building of a house made mostly of concrete. The intent is to show the world the beauty of concrete when put into the hands of artists.
Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
Arenas and stadiums are a market that is gaining momentum in polished concrete. Between high schools, colleges and professional sports teams, there are a lot of these venues around the country. As they come up for remodel, polished concrete is a great option for the flooring on concourses and even under seats.
This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.
A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.
Iphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.