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Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Harnessing the Advantages of Your Small Company

A set of binoculars rests on a ledge at sunset.A leader with a vision and a visionary leader are not the same. It is not enough to simply have a vision and convey the vision to a group of people. You must be emotionally intelligent to understand how to emotionally convey a vision.

Small companiess are better equipped to be successful in this way and its time to harness it.

The Right Mix of Digital Tools for Decorative Concrete

decorative concrete roadwayWhether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?

Training and Education is Good for One and All

Decorative Concrete Trainer talking with an attendee at a trade show at Brickform last summer.Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

The Top 7 Mistakes that Can Make or Break Your Concrete Countertop Business

concrete countertop at catch kitchen and barAvoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.

Knowing When and Why to Say No to Clients

three older men discussing a serious matter concerning concreteAt first, everything seemed perfect as my salesman and I finished setting up our booth for the annual home design and remodeling show in Visalia, Calif. Our exhibit location was ideal, our stamp and stain samples strategically located. The weekend crowd was near maximum capacity and everything seemed ripe for booking plenty of new accounts.

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

Why the Formula Approach for Polished Concrete Hurts Our Industry

A picture of a graphing calculatorThe weak economy does not have to make our industry buckle under price pressures. We've forgotten that polished concrete is already the best bargain in the flooring industry, and what's more, we've allowed the formulaic installation to become entrenched in specifications.

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Adjusting Your Business and Mindset to the New Normal

Adjusting to the new normal of businessAdjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.

Choosing a Nonslip Additive for Your Floor Coating
Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

How Reading the Specifications Can Help Your Wallet

Increase profits by reading specifications.The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.

Six Issues to Keep in Mind When Working with Decorative Concrete Abroad

John Anderson in a tank top using a power trowel on a concrete slab abroad.The cultural practices and business models from country to country are unique in every way possible: techniques, materials, tools and construction practice regulations.

Decorative Concrete Makes Its Television Debut

Concrete wall with a square like tv in it.Taking concrete to another level with the introduction of a new television show called "Concrete Nation" that will begin airing on Fox television stations in October. The goal of "Concrete Nation" is to document the building of a house made mostly of concrete. The intent is to show the world the beauty of concrete when put into the hands of artists.

How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

Concrete Polishing Pitfalls to Avoid When Bidding

Lucas Oil Stadium, home of the Indianapolis Colts pro football team, as polished by American Concrete Concepts inc., of Springdale, Ark.Arenas and stadiums are a market that is gaining momentum in polished concrete. Between high schools, colleges and professional sports teams, there are a lot of these venues around the country. As they come up for remodel, polished concrete is a great option for the flooring on concourses and even under seats.

Self-Cleaning Concrete using Photocatalysts

Strong sunlight or ultraviolet light decomposes many organic materials in a slow, natural process. You have seen this process, for example, in the way the plastic dashboard of your truck fades and gets brittle over time.This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.

Using Muons from Cosmic Rays to Find Degrading Concrete

A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete.A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.

Taking Great Project Photos with Your Smartphone

Taking Great Project Photos with Your Phone CameraIphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.

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