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Insights on What Helps Concrete Contractors Succeed

Contractors across the country share insights on what helps them succeedWhile surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.

Decorative Contractors and LEED Standards: Why You Should Take Notice

Green building website screenshotGreen building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step

Making Money with Decorative Concrete Curbing

Decorative concrete curbing can take on the look of brick pavers around a planter box without the concern of weeds growing between.When it comes to edging that pleases the eye, decorative concrete curbs have no competition.

Railroad ties rot, bender board breaks and brick mortar crumbles. But decorative curbing is permanent.

Making Safety a Priority on the Job Site

So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I'd bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry.

New Faces: Fall 2013
Grow Engagement with Quote Images

 infographics, photographs and videosYou have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.

Grow Your Business by Working Smarter, Not Harder

Do I keep a database of previously completed projects complete with pictures?Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.

Customer Service Continues Long After the Concrete Dries

three river rocks dressed upProblems two years later? The timeline for customer service has no limits.
In this age of customer service, you should never turn your back on a client with a problem.

How to Get Your Decorative Concrete Projects Noticed by Editors

Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story -- and great photos -- to share.Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.

Natural Networking Making Friends Builds Business

a woman and a man shaking hands - As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.

Field Recon App Makes Quick Work of Jobsite Data

Workforce Recon job site app screen shotIs your business losing money by employees not documenting the work they are doing? Here is an app that can help.

Developing Effective Polishing Specifications for a School

A schoolhouse on a gray background.Recently an architect who was writing the polished concrete specification for a school district contacted me when he recognized that he did not know enough. The good news is that he asked for help in crafting an informative and realistic specification that allows educated bids with room for profit.

Concrete Contractors' Show-Stopping Showrooms

Decorative Concrete Professionals Need ShowroomsIn today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.

To Succeed in Decorative Concrete: Be Your Best

Stenciled concrete on an exposed aggregateTo be your best doesn’t mean you have to always do the most difficult concrete projects. It simply means you do your best work on every concrete project.

The Concrete Decor Show's Legacy of Giving Back at The Julian Center

concrete sidewalk that looks like racetrack at a daycare center in IndianaSince the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

How to Keep Your Business Up in a Down Market

A graph of arrows going up and down.Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Four Ways to Grow Your Decorative Concrete Business While Staying Solvent

concrete business financial aspectsConcrete contractors are inundated with small tips and tricks that hopefully one day will help them out in specific situations. Very rarely does anyone talk about business or industry growth as it relates to your specific company.

Here are four things that will help you and your polishing business today.

Materials Scientists Make Martian Concrete

Martian ConcreteA research team has created a form of concrete that, remarkably, can be made without water and using materials that are widely available on Mars.

Planning for Success in Polished Concrete

Planning for success in the future with a clock face.There are new profit opportunities in polished concrete for the decorative concrete contractor. This is a fact, and every decorative concrete contractor should look into polished concrete. However, nothing ever caused more people to go broke than too much optimism and too little planning.

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