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Press Releases Still Relevant Marketing Strategy

The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.

Presenting to Architects? How to Get Their Attention and Keep It

A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

Porosity, Penetration and Adhesion of Decorative Concrete Finishes

Patio that has been stained and stamped with concrete taking into consideration the porosity and more before application.The world we live and work in moves so fast, just going through the motions seems to have become the norm. Taking time to really understand how or why a product works is not even on the radar screen.

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

Decorative Concrete Hall of Fame Grows by Three

Concrete Decor Decorative Concrete Hall of FameThree more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.

Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

Managing Slack is a Business Fundamental

Slacking man on concrete stenciling jobThere is a big hairy monster lurking around your business. He’s not easy to detect and he has a real nasty habit of stealing from you. The monster I speak of is called “slack.”

Recognize and Respect the Value of a Good Concrete Worker

Keep a good concrete crew going - Between the money you dole out each week on wages, payroll taxes, insurance and worker's comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?Between the money you dole out each week on wages, payroll taxes, insurance and worker’s comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?

Cannabis Construction: Entrepreneurs Using Hemp for Home-Building

House made of hempcreteThe New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.

Smart Cement Revolutionizes Well Casings

concrete in borhole drillingsA researcher is trying to give cement sensing properties with applications in the oil industry.

How to Make Maintenance Work for You to Increase Profitability

guy on ride on polishing machineConsumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

When Downtime Must Be Minimal, Polyaspartics are Paramount to the Job

When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters' access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.When fire stations are upgraded, contractors must complete improvements while minimally disrupting operations and firefighters’ access to equipment. Oftentimes, the return-to-service window of products used is paramount to completing this task, especially when coating and sealing concrete apparatus bays.

Build Your Business on a Foundation of Innovation

Two people shaking hands at the Concrete Decor Show.For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.

How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

Marketing Decorative Concrete

Hundred dollar bill stenciled into concrete patio.These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Getting an Early Start on a Profitable Spring

Cherry blossoms on a sky blue backdrop.For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

Trends and Problems in a Weak Decorative Concrete Economy

The number of questions dealing with low cost and easy ways to turn a gray slab into something decorative has increased significantly over the last few months.Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

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