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Taking Great Project Photos with Your Smartphone

Taking Great Project Photos with Your Phone CameraIphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.

New Faces: Fall 2013
Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

Three Ways to Drum Up New Concrete Work

Gain more jobs by marketing to the local crown.Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.

7 Strategies for Managing Working Capital in a Concrete Business

A purple ball point pen next to a blank check.When business is slow and credit is tight, you must do all you can do to preserve working capital, also referred to as operating capital. It’s an important financial metric calculated as current assets minus current liabilities. It’s the difference between the money you’ve been paid and the cash you owe.

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

How to Market Your Decorative Concrete Services to General Contractors

How to Market Your Services to General ContractorsPitching to the GC is relatively direct — enjoy a free lunch and explain what decorative concrete is all about. A sampling of opinion from a handful of other contractors turns up some interesting — you might even say unorthodox — approaches to this matter of communication with the general contractor.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Choosing a Nonslip Additive for Your Floor Coating
What To Do When A Customer Is Unhappy With the Result

Pink piggy bank with coins around it.You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.

Concrete Professionals Gather to Discuss Decorative Concrete Makeover

A group of people listening to a presentation.Concrete professionals, including architects, interior designers, landscape architects, artisans and students from the Concrete Industry Management (CIM) Program came to a day-long session where they envisioned and designed decorative concrete walls, floors, seating, counters and more for the 33,000-square-foot facility, which occupies a former industrial building.

Public Works Projects: Start Your Bidding

Hands bidding at an auctionTo bid or not to bid? That is the question. And it’s one more and more contractors have been asking themselves lately, especially as public works departments are increasingly incorporating decorative concrete into municipal plans. But where does one begin?

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

Carbon-based Concrete Additive Wins Civil Contractors Federation (CCF) Environment Award

Eden concrete additive made from carbon nanotubes Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.

Historic Mazza Castle Restored and Repaired for Next 100 Years

Mazza Castle restoration projectEmily McCloskey, the young wife of attorney and Irish immigrant Henry Harrison McCloskey, had grown deathly afraid of earthquakes after the “great earthquake” of San Francisco and the subsequent fire that killed 500 people and left 220,000 homeless in 1906.

Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

A Tip of the Hard Hat to Safety on the Construction Site

decorative concrete live hard hat and super etch plusThe debut of Decorative Concrete LIVE! at the 2017 World of Concrete in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.

Cement Has Now Been Successfully Reinforced Using Plastic Waste

plastic-reinforced concreteResearchers have successfully reinforced concrete with plastic waste, paving way for the first large-scale sustainable construction practice.

A New Technology Turns Iron Ore Waste Into Cement

Dry Slag Granulation (DSG)An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

A Decorative Concrete Supply Store That Helps Its Customers Make Money

hardrock developments showroomHow Canadian construction supply retailer, Hard Rock Developments promotes decorative concrete and helps its customers make money, too.

Making Safety a Priority on the Job Site

So, it was with great anticipation that I packed up my 2001 Ford Escape, promised my kids I'd bring them back something cool (concrete Star Wars figures courtesy of Blueconcrete) and headed to the 2015 Concrete Decor Show in Indianapolis to take part in some very hands-on workshops.For years I’ve enjoyed learning from the pages of Concrete Decor. The pictures of amazing design and craftsmanship, detailed techniques, new products and sound advice on how to improve business have all helped me stay connected to the decorative concrete industry.

Five Pieces of Advice on Working with Retailers and Decorative Concrete

Five hands holding up one two three four five fingersIn recent years the decorative concrete and coatings market has made its way over to the retail market. Retailers have unique needs that they have to address, and decorative concrete and coatings are becoming a more and more popular method for filling those needs.

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