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The Concrete Decor Show's Legacy of Giving Back at The Julian Center

concrete sidewalk that looks like racetrack at a daycare center in IndianaSince the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.

Tips for Polishing Preexisting Concrete Floors Profitably

Tips for polishing concrete and how to be profitable.If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.

How the Polished Concrete Market is Shifting

grey polished concrete in warehouseOver the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.

Identify Goals and Tactics to Marketing on a Budget

yellow and black target with bullseyeIt’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.

When and How to Expand Your Concrete Contracting Business

Looking at a bridge from the under side imagining how to grow your concrete contracting business.Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.

10 Business Tips to Help Your Concrete Business Be More Successful

We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.

Insights on What Helps Concrete Contractors Succeed

Contractors across the country share insights on what helps them succeedWhile surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.

Website Considerations for the Decorative Concrete Professional

How to make a better websiteWebsites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.

Case Studies Anchor a New Approach to Product Training

Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Whether it is a one-hour watch-and-learn or a three-day hands-on class that people pay to attend, these programs have become mainstream in our industry.

Q&A with Todd Scharich, ASCC's New Decorative Concrete Specialist

World questions and answers, paper, pencil and eraser. Todd Scharich was recently appointed decorative concrete specialist for the American Society of Concrete Contractors and its Decorative Concrete Council. The ASCC already had a concrete hotline, but with Scharich aboard since October 2012, it now has a dedicated Decorative Concrete Hotline available to members on a 24/7 basis.

The Right Mix of Digital Tools for Decorative Concrete

decorative concrete roadwayWhether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?

Game Board tabletop mold and other releases from Proline

Proline Concrete Tools has recently released several new products for the precast industry.

Cement Has Now Been Successfully Reinforced Using Plastic Waste

plastic-reinforced concreteResearchers have successfully reinforced concrete with plastic waste, paving way for the first large-scale sustainable construction practice.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

Processes that Ensure Quality Work Are Needed Now More Than Ever

Four stars on a concrete background.The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client's conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.

7 Strategies for Managing Working Capital in a Concrete Business

A purple ball point pen next to a blank check.When business is slow and credit is tight, you must do all you can do to preserve working capital, also referred to as operating capital. It’s an important financial metric calculated as current assets minus current liabilities. It’s the difference between the money you’ve been paid and the cash you owe.

Data Loggers Available to Track Relative Humidity and Temperature

Both data loggers use Bluetooth technology and an app that works with Apple or Android smart devices.In an effort to help contractors resolve moisture-related problems in concrete, Wagner Meters and Tramex are introducing new monitoring devices to track and document relative humidity and temperatures at a job site.

Are You Ready to Be a Project Manager?

Concrete installation project managerYou’ve worked hard, become skilled at making things, developed relationships with architects, gotten specified on a commercial project, bid to all of the generals involved and been told the winning bidder is going to go with you. Now what?

Second Graders Love Decorative Concrete

Second Graders Love Decorative ConcreteThe way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

Compete for Work, But Do It Respectfully

Football players practicing in the sunset.One of the major issues that I have noticed in the decorative concrete industry is that most contractors in our business do not seem to have any respect for each other. There are a few exceptions, but for the most part this statement is true across the board.

Successful Email Marketing for Concrete Businesses

email marketing concrete businessesIn the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.

Decorative Concrete Hall of Fame 2016

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection.

Benefits of Membership in an Industry Association for Decorative Concrete Contractors

A group of silhouettes in green on a yellow striped background.Membership in an industry association or society offers numerous opportunities for education, peer networking, and accessing a wealth of information that helps us grow professionally. There are several organizations that support concrete contractors and concrete construction.

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

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