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Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

Strengthen Your Friendships with Architects and Designers

drawing of building with architecture Being a successful concrete professional requires more than skill with trowels, colors and coatings. You also need to network. Networking requires investments in both time and infrastructure, but you will almost definitely see an increase in your business if you are thoughtful about your approach.

Niche Markets Help Keep the Recession in Check

Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.

Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

L. M. Scofield Co.'s 2014 Decorative Concrete Awards

turtle stained into concreteThe sixth annual Decorative Concrete Awards were announced recently by sponsor L. M. Scofield Co. The contest honors contractors and designers who use Scofield decorative concrete materials.

This year, for the first time, the contest was divided into six categories.

Three Ways to Drum Up New Concrete Work

Gain more jobs by marketing to the local crown.Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.

The Right Mix of Digital Tools for Decorative Concrete

decorative concrete roadwayWhether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?

Trade Shows: What's in Them for You?

man at tradeshow with attendeeThe decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

Generating New Business Relies on Making the Phone Ring

Making the phone ring is essential to business growth.It all starts with a call. It doesnt matter how talented or artistic or expensive or cheap you are, all new business starts with a call. New work is the lifeblood business growth.

Tips for Polishing Preexisting Concrete Floors Profitably

Tips for polishing concrete and how to be profitable.If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.

Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

How to Measure Social Media Success

How to Measure Social Media SuccessBy now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.

A Decorative Concrete Supply Store That Helps Its Customers Make Money

hardrock developments showroomHow Canadian construction supply retailer, Hard Rock Developments promotes decorative concrete and helps its customers make money, too.

Concrete Professionals Should Mind Their Manners While on Mobile Phones

Iphone in rose gold sitting on a concrete countertop.While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.

Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?

CIM College Program Graduates Can Land Good-Paying Construction Jobs

students working on a concrete block - Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector -- adding youth to the workforce.Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector — adding youth to the workforce.

Vendors Bring New Concrete Products to Contractors

Vendors displaying their goods at a tradeshow for potential buyers.The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.

Benefits of Membership in an Industry Association for Decorative Concrete Contractors

A group of silhouettes in green on a yellow striped background.Membership in an industry association or society offers numerous opportunities for education, peer networking, and accessing a wealth of information that helps us grow professionally. There are several organizations that support concrete contractors and concrete construction.

Seven Fundamental Ways to Improve Your Sales

Fundamental building blocks.Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.

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