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You Owe It to Yourself to Make Time for Training

training course at the Solomon decorative concrete fairGrowth, increased profits, value and quality are a few words I hear thrown around in the decorative concrete industry these days. It seems, and rightly so, many want to grow their business and increase their value and sustainability in the marketplace by providing quality work.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Grow Engagement with Quote Images

 infographics, photographs and videosYou have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.

How to Measure Social Media Success

How to Measure Social Media SuccessBy now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.

Game Board tabletop mold and other releases from Proline

Proline Concrete Tools has recently released several new products for the precast industry.

Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

Four Ways to Grow Your Decorative Concrete Business While Staying Solvent

concrete business financial aspectsConcrete contractors are inundated with small tips and tricks that hopefully one day will help them out in specific situations. Very rarely does anyone talk about business or industry growth as it relates to your specific company.

Here are four things that will help you and your polishing business today.

Concrete Polishing Pitfalls to Avoid When Bidding

Lucas Oil Stadium, home of the Indianapolis Colts pro football team, as polished by American Concrete Concepts inc., of Springdale, Ark.Arenas and stadiums are a market that is gaining momentum in polished concrete. Between high schools, colleges and professional sports teams, there are a lot of these venues around the country. As they come up for remodel, polished concrete is a great option for the flooring on concourses and even under seats.

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

Website Considerations for the Decorative Concrete Professional

How to make a better websiteWebsites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.

Q&A with Todd Scharich, ASCC's New Decorative Concrete Specialist

World questions and answers, paper, pencil and eraser. Todd Scharich was recently appointed decorative concrete specialist for the American Society of Concrete Contractors and its Decorative Concrete Council. The ASCC already had a concrete hotline, but with Scharich aboard since October 2012, it now has a dedicated Decorative Concrete Hotline available to members on a 24/7 basis.

Tips for Polishing Preexisting Concrete Floors Profitably

Tips for polishing concrete and how to be profitable.If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.

Define Your Decorative Concrete Business Goals for 2015

Polished Concrete Archery Range - Concrete Decor MagazineMany experts believe the decorative concrete industry will experience large amounts of growth in 2015. That will come from new products and techniques, and a growing awareness of the versatility of decorative concrete.

What You Need to Know about Life-cycle Assessments When Building Green

Green door pn a white building with a green window as well.The U.S. Green Building Council's research suggests that a quarter of new buildings that have been certified in the Leadership in Energy and Environmental Design (LEED) program do not save as much energy as their designs predicted, and most do not track ongoing energy consumption. These findings don't generate a lot of confidence among the public in green building.

Favorite Photos from World of Concrete 2005

Staining and coloring concrete making an image of a concrete contractor using a grinder at World of Concrete 2005A few of Concrete Decor's favortie photos from World of Concrete 2005

Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

How to Get the Job Without Being the Low Bid

swimming pool surrounded by beautiful concrete floorWe’ve all had the phone call with a client where he lets you down gently, saying thanks, but some other contractor came in with a lower number. Sometimes it’s best to just write off those lost jobs, but how do you get the jobs you really want without having to be the lowest price?

Trends and Problems in a Weak Decorative Concrete Economy

The number of questions dealing with low cost and easy ways to turn a gray slab into something decorative has increased significantly over the last few months.Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.

Lead Generation SaaS: A New Method to Find Customers

Lead Generation SaaS: A new method to find customersFinding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.

Marketing Decorative Concrete

Hundred dollar bill stenciled into concrete patio.These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.

Six Issues to Keep in Mind When Working with Decorative Concrete Abroad

John Anderson in a tank top using a power trowel on a concrete slab abroad.The cultural practices and business models from country to country are unique in every way possible: techniques, materials, tools and construction practice regulations.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

What To Do When A Customer Is Unhappy With the Result

Pink piggy bank with coins around it.You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

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