As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.
A research team has created a form of concrete that, remarkably, can be made without water and using materials that are widely available on Mars.
When business is slow and credit is tight, you must do all you can do to preserve working capital, also referred to as operating capital. It’s an important financial metric calculated as current assets minus current liabilities. It’s the difference between the money you’ve been paid and the cash you owe.
Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.
While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
Since the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.
In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.
Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.
A good marketing strategy was only part of the overall picture. Just as crucial to Bomanite’s long-term franchising game plan was the networking — the sharing of expertise and innovations among the highly diverse and widely dispersed franchisees.
All joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.
A leader with a vision and a visionary leader are not the same. It is not enough to simply have a vision and convey the vision to a group of people. You must be emotionally intelligent to understand how to emotionally convey a vision.
Small companiess are better equipped to be successful in this way and its time to harness it.
A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.
Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?
Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.
You’ve worked hard, become skilled at making things, developed relationships with architects, gotten specified on a commercial project, bid to all of the generals involved and been told the winning bidder is going to go with you. Now what?
A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.
The success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.
If you’re a concrete contractor in Canada and are considering expanding your business to include countertops, you may appreciate the insights shared by Judy Mead of Concrete Countertops Canada.
Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.
A researcher is trying to give cement sensing properties with applications in the oil industry.
For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.
Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?
The decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.
Unless you can handle every decorative concrete job yourself, a skilled, reliable crew is one of the keys to staying in business.
Concrete Decor talked to several business owners and got some great advice about effective ways to train and keep a crew.