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Case Studies Anchor a New Approach to Product Training

Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Whether it is a one-hour watch-and-learn or a three-day hands-on class that people pay to attend, these programs have become mainstream in our industry.

Disorganization Is Hurting Your Contracting Business

Paper clips scattered.When you put in years perfecting your decorative concrete craft , you start to consider yourself an expert in your field. Past customers appreciate your skill, courtesy and professionalism, and they refer friends and relatives to your services. But recently you have noticed something is changing, and this change makes you uneasy.

How to Measure RH in Concrete

RH measurements in concreteHow valuable is 48 hours to you and your business? Can you put a price on it?

And does the price go up if you run into a moisture-related problem with a concrete slab in the later phases of a project?

Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

5 Things Decorative Concrete Contractors Wish Architects Would Do

things decorative concrete contractors wish architects would doAll joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Reaching your Business Goals

As a business leader, your primary objective is to see through the fog and identify where you want your company to go. I like to use a vision point that is three years away.Reaching the "summit" for your business takes forethought and daily attention.

A Breakdown of the Polished Concrete Industry and Where It Is Going

Running a polishing machine on some dyed concrete.Polished concrete has a large learning curve. It is important to know what you are up against and how different techniques can result in different outcomes. This article is a great place to start when learning your craft.

It's Time to CARE About Sales Silence

The sound of silence represents the ability to truly hear what prospects are saying. Small child drawing a chart with chalk on a blackboard.Shhhh… Close your eyes and don’t make a sound. The sound of silence is the sound of sales increasing substantially for you and your company. The sound of silence represents the ability to truly hear what prospects are saying, before worrying about your next statement. It also represents the lack of time salespeople spend honing their sales skills

How to Win a Decorative Concrete Contest: Take Great Photos

Contests that showcase handsome decorative concrete projects are helpful twofold -- they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they're good for business.Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.

5 Ways to Effectively Utilize Your Decorative Concrete Awards

Concrete awards laid out on tableA stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.

The Importance of Managing Expectations in Polished Concrete

An ipad and a piece of paper tracking business progress.Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

Teaching Decorative Concrete in Universities

Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.Concrete Industry Management (CIM) Programs are teaching decorative concrete in universities across the country.

Getting an Early Start on a Profitable Spring

Cherry blossoms on a sky blue backdrop.For some in the decorative concrete industry, this spring can’t come too early. The doldrums of winter take a toll not only on the pocketbook, but also on our creative juices as artists and promoters.

Choosing a Nonslip Additive for Your Floor Coating
The Complete Decorative Concrete Contractor

The colors were stains and tinted sealers from Increte, and metal inlay was used on the perimeter.Five veteran contractors and artisans provide insight by explaining where their decorative concrete journeys began, how their skill sets grew and how diversification has affected their careers.

Porosity, Penetration and Adhesion of Decorative Concrete Finishes

Patio that has been stained and stamped with concrete taking into consideration the porosity and more before application.The world we live and work in moves so fast, just going through the motions seems to have become the norm. Taking time to really understand how or why a product works is not even on the radar screen.

Carbon-based Concrete Additive Wins Civil Contractors Federation (CCF) Environment Award

Eden concrete additive made from carbon nanotubes Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.

10 Milestones in the History of Concrete

As Southern California contractors,
Rod Sadleir and his brother, Gerry,
were among the first to resurface concrete
with a very thin polymer-cement overlay.Concrete is a remarkable material with origins stretching back to antiquity. Concrete and its primary ingredient, cement, have changed a lot over the years, but the following timeline helps bring the history of this important material into the present day.

Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

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