Reaching the "summit" for your business takes forethought and daily attention.
Concrete contractors are inundated with small tips and tricks that hopefully one day will help them out in specific situations. Very rarely does anyone talk about business or industry growth as it relates to your specific company.
Here are four things that will help you and your polishing business today.
Over the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.
The decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.
In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.
Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.
Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.
Contractors share customer-service tips that help make their businesses successful.
Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.
Cement production contributes an estimated 6 percent of global greenhouse-gas emissions, and some scientists are trying to chip away at that pollution problem. Two start-ups, one in Canada and another in Arizona, are among the newer entries in the effort to produce cleaner cement and concrete.
If your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.
Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.
Concrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.
Architecture and Design announced last week that a carbon-based concrete additive won the Civil Contractors Federation environment award. The technology uses carbon nanotubes to give concrete a flexural strength 200 to 300 times that of steel.
A concrete contractor discusses how to balance between being a contractor and family life.
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.
The one universal truth about the polished concrete industry is that, sadly enough, there is no universal truth. We don’t agree about what defines polished concrete, what steps are important, or what is the best way to steer the industry.
Your product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?
Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.
Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Veteran contractor Rick Smith shares his expertise on how you can grow your business beyond your local area.
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
The fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?