There is not a comforting way to say the word “cancer.” Even in this day of strong chances of recovery and survival, it is a word that gets our attention every time. Although the products we use turn normal concrete into extraordinary works of art, some of those products are carcinogenic. Are you taking the proper measures to be safe?
When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.
Trade-magazine editors are always looking for great projects to cover and they love to hear from contractors who have a story — and great photos — to share.
A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.
"Decorative Dangers": The housing market slowdown, and how to survive it. Keeping your decorative concrete business profitable during periods of economic slowdown.
The phrase “decorative concrete” means many things. Depending on your operation, it may mean specializing in one facet, such as concrete countertops, or it may mean everything from stamped concrete to polished concrete.
Your product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?
Decades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.
It’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
Training in the construction industry seems more daunting than some other professions. With all of the moving parts of our industry, we not only need to train on skill and leadership, but also safety and technology.
Many years in the making and rigorously reviewed by dozens of experts in the field, the much-anticipated 310R-13 Guide to Decorative Concrete was officially published by the American Concrete Institute in December 2013.
Concrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.
Interesting explanation for why ancient mortar has lasted long.
If you’re a concrete contractor in Canada and are considering expanding your business to include countertops, you may appreciate the insights shared by Judy Mead of Concrete Countertops Canada.
Phys.org announced research that could lead to a way to light roads, highways or bicycle lanes without electricity.
Emily McCloskey, the young wife of attorney and Irish immigrant Henry Harrison McCloskey, had grown deathly afraid of earthquakes after the “great earthquake” of San Francisco and the subsequent fire that killed 500 people and left 220,000 homeless in 1906.
This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
How long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warranties.
Membership in an industry association or society offers numerous opportunities for education, peer networking, and accessing a wealth of information that helps us grow professionally. There are several organizations that support concrete contractors and concrete construction.
Like people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.
Pitching to the GC is relatively direct — enjoy a free lunch and explain what decorative concrete is all about. A sampling of opinion from a handful of other contractors turns up some interesting — you might even say unorthodox — approaches to this matter of communication with the general contractor.
Looks are just about everything when it comes to a decorative concrete company’s website, so make sure you have quality images that will help drum up business.
Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
All joking aside, the designer-contractor experience very often does prove to be positive and stimulating. But contractors can have hopes and dreams for a world where they are more in sync with designers.