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The Benefits Of Entering The Construction Industry

Time and again, today's youth have been told that going to college is extremely important to their futures. Time and again, today’s youth have been told that going to college is extremely important to their futures. It’s been drilled into their heads that without a degree, they can only hope to attain low-level employment with low pay.

Sorting Out Responsibility When New Work Fails

Problems with stamped concrete can be a challenge for contractors.When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.

Contractor Gives Tips On Different Ways To Manage Your Customer's Expectations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

Marketing and Selling Decorative Concrete

Two people shaking handsIt’s not your imagination — the construction market is currently much more competitive. When opportunities exist, beating the odds to win the job and the increase of price pressures require more marketing tools and salesmanship than at any time in the last decade

Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

New Technique Could Make Cement Manufacturing Carbon Neutral

carbon neutral cement productionThe manufacturing process which produces ordinary portland cement, the ubiquitous ingredient in the concrete used around the world, is a major contributor to greenhouse gas emissions. New research suggests that portland cement can be produced with no carbon dioxide emissions.

Decorative Contractors and LEED Standards: Why You Should Take Notice

Green building website screenshotGreen building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step

The Concrete Decor Show's Legacy of Giving Back at The Julian Center

concrete sidewalk that looks like racetrack at a daycare center in IndianaSince the first Concrete Decor Show in Phoenix, Arizona, in 2010, the goal has been to provide world-class training opportunities for decorative concrete professionals while also leaving behind something tangible for the hosting community.

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

Natural Networking Making Friends Builds Business

a woman and a man shaking hands - As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

Expectation Management Should Be Part of Conversation with Customers

Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”

Developing Effective Polishing Specifications for a School

A schoolhouse on a gray background.Recently an architect who was writing the polished concrete specification for a school district contacted me when he recognized that he did not know enough. The good news is that he asked for help in crafting an informative and realistic specification that allows educated bids with room for profit.

Experts Weigh In on What's Coming in the Decorative Concrete Industry

Concrete Industry Forecast red door on blank concrete wall indicating where is decorative concrete going.We asked everyone the same set of questions. It wasn’t easy to approach this, given our friends’ varied experiences and applications. Perhaps the first challenge to looking ahead this way is defining the industry in general.

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