Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.
For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
The manufacturing process which produces ordinary portland cement, the ubiquitous ingredient in the concrete used around the world, is a major contributor to greenhouse gas emissions. New research suggests that portland cement can be produced with no carbon dioxide emissions.
We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.
Decades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.
The reason concrete is so strong is elemental. According to researchers at Rice University, studying friction on materials such as concrete has provided the answer.
Large parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.
Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.
From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.
An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.
No matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.
This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.
A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.
A concrete contractor discusses how to balance between being a contractor and family life.
When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.
The value to your business is best determined on a per-unit basis. However, many contractors don’t exactly make widgets for their customers. So if your primary business is something like concrete staining, polishing or stamping, I recommend you calculate your margins on a per-square-foot or per-project basis.
Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.
If a picture is worth a thousand words, what is a video worth?
This is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.
In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.
2. County Permits
3. Electric Requirements for Lighting
4. Spouse POC (point of contact)
5. Submit Unique Jobs for Awards
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.