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Why You Should Integrate Infographics Into Your Marketing

Lately, it seems that you can't read an online article or browse social media without coming across an infographic.Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?

10 Tips to Have a More Successful Concrete Business

Concrete Decor magazine 100th issueIf your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

Sorting Out Responsibility When New Work Fails

Problems with stamped concrete can be a challenge for contractors.When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.

Disorganization Is Hurting Your Contracting Business

Paper clips scattered.When you put in years perfecting your decorative concrete craft , you start to consider yourself an expert in your field. Past customers appreciate your skill, courtesy and professionalism, and they refer friends and relatives to your services. But recently you have noticed something is changing, and this change makes you uneasy.

Things to Remember When Designing Decorative Concrete

A floor that as been stained and stenciled with a bird sitting on ribbons of darker stained concrete.Designing decorative concrete is no different from any other process that has endless options. The first step is to ask the questions that define the project and guide the design.

Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?

Cement Makers Test Cleaner Concrete for Carbon Capture

Clean cementCement production contributes an estimated 6 percent of global greenhouse-gas emissions, and some scientists are trying to chip away at that pollution problem. Two start-ups, one in Canada and another in Arizona, are among the newer entries in the effort to produce cleaner cement and concrete.

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

Porosity, Penetration and Adhesion of Decorative Concrete Finishes

Patio that has been stained and stamped with concrete taking into consideration the porosity and more before application.The world we live and work in moves so fast, just going through the motions seems to have become the norm. Taking time to really understand how or why a product works is not even on the radar screen.

How Do Successful Concrete Contractors Choose the Right Manufacturers?

Concrete Warehouse FloorChoosing the right manufacturer is a dilemma every contractor in our industry faces every day. I’ve heard many analogies used to describe the decorative concrete industry over the years, but two comparisons have always resonated the most: “Polished Concrete is part Art and part Construction,” and “The polishing industry is still the Wild West.”

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

The Importance of Managing Expectations in Polished Concrete

An ipad and a piece of paper tracking business progress.Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

Beat the Heat with Evaporation Retarders

Doug Carlton using evaporation retarder on a concrete slabWinning the battle with Mother Nature becomes a little challenging when the weather heats up. This is also the same time our services are in highest demand. There are ways to combat the heat and the challenges it creates, but few are profitable.

How Reading the Specifications Can Help Your Wallet

Increase profits by reading specifications.The specification is the best protection that you have, other than the contract itself, to keep from getting taken advantage of by the customer. If you know the specifications forward and backward you are in excellent shape if any conflict arises.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

Researchers Uncover the Secret Ingredient to Roman Mortar's Strength

Why is Roman cement so strong?Interesting explanation for why ancient mortar has lasted long.

Centuries-old Trade Association Welcomes Decorative Concrete

decorative concrete apprenticeship - Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.

ModaCrete releases Pamako CCS concrete countertop sealer
The Complete Decorative Concrete Contractor

The colors were stains and tinted sealers from Increte, and metal inlay was used on the perimeter.Five veteran contractors and artisans provide insight by explaining where their decorative concrete journeys began, how their skill sets grew and how diversification has affected their careers.

Cannabis Construction: Entrepreneurs Using Hemp for Home-Building

House made of hempcreteThe New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.

Smart Cement Revolutionizes Well Casings

concrete in borhole drillingsA researcher is trying to give cement sensing properties with applications in the oil industry.

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

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