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How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

Press Releases Still Relevant Marketing Strategy

The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.

Build Your Business on a Foundation of Innovation

Two people shaking hands at the Concrete Decor Show.For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.

5 Tips for Photographing Concrete Hardscapes

concrete waterfall modern styleThe beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.

New Technique Could Make Cement Manufacturing Carbon Neutral

carbon neutral cement productionThe manufacturing process which produces ordinary portland cement, the ubiquitous ingredient in the concrete used around the world, is a major contributor to greenhouse gas emissions. New research suggests that portland cement can be produced with no carbon dioxide emissions.

10 Business Tips to Help Your Concrete Business Be More Successful

We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.We invited some business leaders and our Facebook friends to share with us their tips for running a successful business. What we considered to be the 10 best tips were printed in the July 2015 issue of Concrete Decor Magazine, which happened to be our 100th issue which we celebrated with 10 lists of 10 items to make up 100.

Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

Atomic Placement of Elements Makes for Strong Concrete

atomic placement of elements in concreteThe reason concrete is so strong is elemental. According to researchers at Rice University, studying friction on materials such as concrete has provided the answer.

Concrete Decor announces changes in magazine sales force
How Did the Extreme Winter Affect Exterior Decorative Concrete?

Affects of extreme winter weather on decorative concreteLarge parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

A New Technology Turns Iron Ore Waste Into Cement

Dry Slag Granulation (DSG)An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Self-Cleaning Concrete using Photocatalysts

Strong sunlight or ultraviolet light decomposes many organic materials in a slow, natural process. You have seen this process, for example, in the way the plastic dashboard of your truck fades and gets brittle over time.This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.

Using Muons from Cosmic Rays to Find Degrading Concrete

A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete.A new report from Phys.org explains how subatomic particles known as muons are being used to probe the structure of concrete. This is a useful ability because building materials such as pipes and concrete that are part of our energy infrastructure corrode and wear thin or degrade over time. Scientists were seeking a better way to be warned of infrastructure deterioration before it becomes a problem and found that these particles work.

Concrete Contractor Finds Ways to Balance Family Life and Work

Child walking in a park over impressions in the concrete made from stains.A concrete contractor discusses how to balance between being a contractor and family life.

Sorting Out Responsibility When New Work Fails

Problems with stamped concrete can be a challenge for contractors.When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.

Your Profit Margin and How to Know if You're Really Making Money

Making sense of your profit margins.The value to your business is best determined on a per-unit basis. However, many contractors don’t exactly make widgets for their customers. So if your primary business is something like concrete staining, polishing or stamping, I recommend you calculate your margins on a per-square-foot or per-project basis.

When and How to Expand Your Concrete Contracting Business

Looking at a bridge from the under side imagining how to grow your concrete contracting business.Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.

Whiteboard Videos Draw Attention to Your Message

White Board Video infographic, marketing & business development for the concrete contractor.If a picture is worth a thousand words, what is a video worth?

7 Basic Steps to Consider Before Starting any Concrete Project

The basic steps are as follows. Male lead in first bar: left foot forward step, right foot replace weight at same point, left foot back again to step beside from http://salsafundance.blogspot.com/2011/01/basic-step-in-salsa.htmlThis is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.

Why Search Engine Algorithms Change and How to Capitalize on the Changes

How Google paved the way for UX-based algorithm changes.In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.

5 Tips for the Stamped Concrete Jobsite

Five tips for a concrete construction jobesite.1. Handholding

2. County Permits

3. Electric Requirements for Lighting

4. Spouse POC (point of contact)

5. Submit Unique Jobs for Awards

Growing Your Decorative Concrete Business by Offering Less

a concrete contractor sprays a driveway with concrete stain using a sprayerDecorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

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