The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Ever wonder where 21 square feet per bag or 300 square feet per gallon comes from? Coverage or application spread rates aren’t just a made-up number or educated guess. Determining coverage rates is always based on a mathematical constant known as the Theoretical Coverage Rate of a Coating. This in […]
As Benjamin Franklin once said, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This is very insightful and still holds true today, maybe more than ever. A relentless search for lower cost is par for the course among owners and general contractors, and […]
Needless to say, 2020 is a tough year. The pandemic has a hold on the economy, nonresidential projects are postponed or canceled, and it’s safe to say COVID-19 has changed construction and it doesn’t look like it will go away anytime soon. It’s anyone’s guess if our elected officials will […]
Pinterest has become one of the largest visual search engines. Its user base consists of people searching for images and looking for just about everything including fashion, food, home decor, wedding ideas and also home projects. Using Pinterest ads can be a huge boost to your lead generation. In 2019, […]
The COVID-19 pandemic has brought much more than illness to our nation. Many changes have happened throughout every state in the U.S. because of the coronavirus. Adapting your business during COVID-19 is as important as ever. Changes and adaptations can include things like masks, social distancing and permanent business closures. […]
A while back, I was addressing a group of architects about decorative concrete and its many possibilities. It was very well received and ended with the usual questions about color and details. However, one question stuck with me. One architect asked about concrete’s environmental impact and how I felt about […]
In recent years the decorative concrete and coatings market has made its way over to the retail market. Retailers have unique needs that they have to address, and decorative concrete and coatings are becoming a more and more popular method for filling those needs. Five of the biggest issues facing […]
During the past year as I was firing up my independent consultant firm once again, I found myself wondering what would be “the” thing to make the biggest contribution for my clients, now that polishing concrete is well on its way? Let me explain. There are now actual polished concrete […]
Is Facebook really listening to your conversations? While you may want to read your Facebook app’s fine print in the terms of service, Facebook — owner of Instagram and WhatsApp — thrives to become one of today’s most prolific interests and behavioral engagement platforms. If you can pinpoint who you’d […]
Decorative concrete is a term I stumbled upon 18 years ago after coming across a job site where concrete stains were being used to color the concrete inside a new salon in the mountain town of Murphy’s, California
