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Concrete Countertops

Marketing and Selling Concrete Countertops

Concrete countertops are countertops. They just happen to be made out of concrete.Concrete countertops are countertops. They just happen to be made out of concrete.

This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.

The Top 7 Mistakes that Can Make or Break Your Concrete Countertop Business

concrete countertop at catch kitchen and barAvoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.

Mechanical Engineer Chooses Concrete Over Current Job

Joshua Thiel, Thiel Studios, Palm Beach, FloridaFor as long as he can remember, Joshua Thiel has had a passion for creating and building while also finding innovative solutions to problems. After going to school for mechanical engineering and spending years fabricating and learning how to work with different materials, it seemed like a natural fit to dive into concrete.

Transforming Outdoor Spaces into Outstanding Spaces

For Napa, Calif., homeowners, contractors were able to get a handle on the situation, creating a countertop for an outdoor kitchen that still looks great more than a year later.Trying to manage ultraviolet light exposure in California isn't an easy thing to do, particularly when it comes to its effect on concrete sealers. For Napa, Calif., homeowners, contractors were able to get a handle on the situation, creating a countertop for an outdoor kitchen that still looks great more than a year later.

How a Sealer Gets New Life in the Decorative Concrete Industry

A concrete sealer has been discovered by decorative concrete fabricators who appreciate its thinness and praise its stain resistance and durability.Southwestern Paint and Supply’s Hydro Guard, a sealer designed 22 years ago for secondary containment of chemicals and for sealing exterior stucco, has been discovered in recent years by decorative concrete fabricators who appreciate its thinness and praise its stain resistance and durability.

Terrazzo Finds a New Home as Kitchen Countertops

This infinite edge precast terrazzo countertop is stunning in this modern kitchenOn the heels of the concrete countertop trend, terrazzo is making its way into the kitchen. Steve Jarred, a field representative for Mason Supply Co. in Eugene, Ore., says one of the most popular applications for terrazzo in the Pacific Northwest right now is for countertops.

Photo courtesy of TerrazzoCo

Concrete Countertop Design Incorporates Water Flowing Down Stairs

Round end to a sleek concrete countertop that has book stacked on it.The Saale Residence is a new construction home located in a country setting of Winfield, Missouri. All the rooms of the home reflect a consideration for the environment and use of green principles in the design and selection of products.

A Master in Modern, Industrial, Experimental Concrete Furniture

Concrete kitchen floor with circles and other decorative elements stained into it.Dylan Lauger has become a master in modern, industrial, experimental concrete furniture design and other artistic concrete skills while living on a remote peninsula in Wisconsin. Among other achievements, he once designed and cast an 8-foot-long GFRC sturgeon as a submission for a local arts competition.

Former Intel Employee Traded Semiconductors for Concrete Stains and an Airbrush

This former Intel employee traded semiconductors for stains and stencils -- and now he's making his mark at churches, Jimmy Buffet's Margaritaville Cafes, and everywhere in between.This former Intel employee traded semiconductors for stains and stencils — and now he's making his mark at churches, Jimmy Buffet's Margaritaville Cafes, and everywhere in between.

Decorative Concrete Impresses Franchisees

Great Harvet Bread Co. boasts new concrete countertops.Park City, Utah, is a nationally celebrated ski town, home to the annual Sundance Film Festival, and one of those small Western resort communities where only the best will do. So naturally, the town’s new Great Harvest Bread Co. is going to boast the finest fixtures available to a franchise.

Cheng Concrete Design Award Winners

Cheg Concrete awarded Best in Show in its fifth annual Circle of Distinction Design Challenge to Keelin Kennedy and her Chicago-based firm, Barefoot Design.Cheg Concrete awarded Best in Show in its fifth annual Circle of Distinction Design Challenge to Keelin Kennedy and her Chicago-based firm, Barefoot Design.

Understanding Water in Regards to Concrete Countertops

Water droplets on a black and gray background.There are some important, key factors that can help you be more successful with your concrete countertops. Here I will discuss a fundamental ingredient: water. We’ve all worked with concrete and water, but working with a material isn’t the same as knowing how it works.

Cast-in-place Concrete Countertop that Looks Like Precast

White concrete countertop that looks like precast.With a specific look in mind, the client approached us to create a singular look out of concrete for his kitchen island and tops, powder room sink, master bath vanities, floor and shower base, as well as vanities in the second bath, laundry and lower level wine bar.

Elegant California Concrete Home and Fireplace

Blue gray concrete sink with the edges ground down and polished to expose the aggregate within.At their showpiece house, the artisans at Flying Turtle Cast Concrete let their imaginations soar.

Make an outdoor fish prepping concrete countertop

Integrally colored concrete fish prepping table featuring an Oregon caught ling cod. This concrete fish prepping table top was made by Michael Dahl, who precast it in a foam mold and used small mixes of different integral colors to create the mottled effect. The top of the sink is ground to expose the aggregate within the concrete.

A Guide to Combining Concrete and Steel

Concrete is one of the most revolutionary building materials of modern times. It has given the human race the ability to build sound infrastructures for the masses and has reshaped the world as we know it. Long dining room table that is a combination of metal and concreteConcrete is one of the most revolutionary building materials of modern times. It has given the human race the ability to build sound infrastructures for the masses and has reshaped the world as we know it.

The Secrets of Concrete Countertops

Large kitchen island with a green concrete countertop.Like the structural character of a concrete foundation, concrete countertops are structured as well but with a whole lot more sex-appeal.

Six Steps to the Perfect Concrete Countertop Workshop

Clean workspaces make it easier to get the job done effectively and efficiently.Countertop artisans have many considerations to weigh while setting up their fabrication shops - location, size, work flow and equipment, to name a few. And they all have the same goals in mind: to create quality products and run a successful business. Experts from across the country have plenty of advice on how to achieve these goals.

A Mountaintop Concrete Countertop

Concrete countertop with the emblem of emergency response.We asked Lynda Apple of InConcrete Custom Countertops and Design Elements if the precast tabletop her Flagstaff, Ariz., outfit produced for a ski patrol shack was the highest decorative concrete installation in America. Boy, did we get a response.

Fu-Tung Cheng Now Offering Advanced Concrete Countertop Trainings

Fu Tung Cheng holds advanced training classes for countertopsFu-Tung Cheng, award-winning designer and author of Concrete Countertops, is now offering five-day Advanced Countertop Design Trainings. Held in Berkeley, Calif., the trainings are limited to 12 participants and include hours of direct instruction by Cheng.

Making Molds for Precast Concrete Countertops

While melamine is probably the most widely used material for making molds, contractors actually use a surprising variety of materials. Here are some questions to ask when choosing a material.Wood? Melamine? Formica? Steel? Experienced artisans share their preferences for form materials.

Auto Painter Turned Decorative Concrete Mastermind

Awesome concrete wall looks like sediment layers of an actual cliff.Let’s get the question out of the way that you undoubtedly are itching to ask: Is it a jungle out there for California transplant Steve Kroo and Concrete Jungle, his Northridge decorative concrete business?

A Guide to Using Topical Sealers on Cast Concrete Countertops

There are more choices and considerations with concrete sealer coatings than there are with penetrating sealer treatments, and I believe it's because of this that so many people are confused, frustrated and bewildered. Let me clear up concrete countertop coating confusionThere are more choices and considerations with concrete topical sealers than there are with penetrating sealer treatments, and I believe it's because of this that so many people are confused, frustrated and bewildered. Let me clear up concrete countertop coating confusion

Predicting the Performance of a Concrete Countertop Sealer

Which concrete countertop sealer is the best for a kitchen.Concrete has many faces, and there are many preconceived and misconceived ideas about it. You should not navigate what people think concrete is — instead, explain to them what it actually is. This includes your concrete, its finish and all of its attributes.

Sink In and Admire the View

Concrete sink and countertop bathroom vanityCrafting countertops and sinks out of concrete brings out the best of the material’s chameleon-like qualities.

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