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How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

Why Search Engine Algorithms Change and How to Capitalize on the Changes

How Google paved the way for UX-based algorithm changes.In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
Contractor Gives Tips On Different Ways To Manage Your Customer's Expectations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

Planning for Success in Polished Concrete

Planning for success in the future with a clock face.There are new profit opportunities in polished concrete for the decorative concrete contractor. This is a fact, and every decorative concrete contractor should look into polished concrete. However, nothing ever caused more people to go broke than too much optimism and too little planning.

Generating New Business Relies on Making the Phone Ring

Making the phone ring is essential to business growth.It all starts with a call. It doesnt matter how talented or artistic or expensive or cheap you are, all new business starts with a call. New work is the lifeblood business growth.

Concrete Products Work Best When Applied as a System

Concrete Products Work Best When Applied as a System Why use a concrete system, concrete products made by same manufacturer, advantages of concrete system, systems approach for concrete, reduce risks of concrete work with system, concrete benefits with system, using a systems approach, what works best for concrete products. Photo courtesy of Townescapes, Batavia, OhioProducts made by same manufacturer for concrete projects work best as a system.

Getting the Most Out of Decorative Concrete Educational Opportunities

Group of people learning from Fu-Tung Cheng in a training course.The cold truth is that our industry has seen its share of truly talented decorative concrete individuals fail, and it’s not because they weren’t good at their craft. Today’s artisans must be more than talented — they must be capable of overlaying talent with an entrepreneurial spirit. That's where training and education comes in.

A Tip of the Hard Hat to Safety on the Construction Site

decorative concrete live hard hat and super etch plusThe debut of Decorative Concrete LIVE! at the 2017 World of Concrete in Las Vegas was met with resounding approval as job site safety took center stage in the annual event's Silver Lot.

How the Polished Concrete Market is Shifting

grey polished concrete in warehouseOver the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.

Marketing for Concrete Contractors

Concrete can't sell itself, contractors must depend upon a bit of marketing too. Image from http://historycooperative.org/ Many contractors believe that their workmanship will sell itself, but too often, they depend on referrals. Decorative concrete contractors are artisans, not necessarily salespeople.

A Decorative Concrete Startup Raises Money on Kickstarter

Cast concrete cameraThe Kickstarter capital-raising website is being used succesfully by forward-thinking musicians, filmmakers and artists and entrepreneurs of every stripe. Let's see if it can help a newbie decorative concrete artisan raise $6,500 by August 4 for a new casting studio.

Does Being a Certified Small Business Really Help You Grow?

Group presentation setting on the benefits of small business certification.Having operated my own business for one year already, I’ve learned that being a start-up has many, many challenges. However, one thing we have in our favor right now is that we qualified to be certified as a DBE (Disadvantaged Business Enterprise), EBE (Emerging Business Enterprise), SBE (Small Business Enterprise) and M/WBE (Minority/Women Business Enterprise).

Involving Small Contractors is Big Business for Airport Authority

Airport involving small business makes the work better.In 2009, the San Diego County Regional Airport Authority Board adopted a small-business preference policy. Since then, “The airport has had a strong commitment to maximizing opportunities for small and local businesses to compete for contracts,” says Sonia Cruz, small-business development program manager for the airport authority.

Pricing a Polished Concrete Job

Two people doing paperwork at a desk with computersPricing a polished concrete job is hardly cut and dried. There are many things to consider. There are more obvious factors, such as labor, fuel (diesel will probably be your largest expense next to labor), tooling, and travel expenses. There are also various factors about the floor itself that must be considered.

Beat the Heat with Evaporation Retarders

Doug Carlton using evaporation retarder on a concrete slabWinning the battle with Mother Nature becomes a little challenging when the weather heats up. This is also the same time our services are in highest demand. There are ways to combat the heat and the challenges it creates, but few are profitable.

Website Considerations for the Decorative Concrete Professional

How to make a better websiteWebsites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.

Light-emitting Cement Could Light Roads Without Electricity

Light emitting cement Phys.org announced research that could lead to a way to light roads, highways or bicycle lanes without electricity.

What's New for Today's Decorative Concrete Industry

Drainage structure installed in DenverSpreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

CIM College Program Graduates Can Land Good-Paying Construction Jobs

students working on a concrete block - Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector -- adding youth to the workforce.Collaboration between industry and academia has created a mix of in-class learning and hands-on experience that is helping to solve an ongoing challenge for the concrete sector — adding youth to the workforce.

5 Things Architects Wish Decorative Concrete Contractors Would Do

Architects and decorative concrete contractorsThere’s one key point on which architects and decorative concrete contractors agree: “The architect needs to have a contractor who knows what he’s doing,” says Marley Porter, AIA, who operates Living Architecture & Construction Management, located in Texas Hill Country at Cottonwood Shores.

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

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