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A Decorative Concrete Startup Raises Money on Kickstarter

Cast concrete cameraThe Kickstarter capital-raising website is being used succesfully by forward-thinking musicians, filmmakers and artists and entrepreneurs of every stripe. Let's see if it can help a newbie decorative concrete artisan raise $6,500 by August 4 for a new casting studio.

What Considerations To Make When Purchasing A Vacuum

large vacuum with dust collecting featureThe philosophy behind purchasing industrial vacuums for controlling airborne dust is changing in the concrete industry, especially with new federal rules now in place concerning worker exposure to these particles.

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

Making Money with Decorative Concrete Curbing

Decorative concrete curbing can take on the look of brick pavers around a planter box without the concern of weeds growing between.When it comes to edging that pleases the eye, decorative concrete curbs have no competition.

Railroad ties rot, bender board breaks and brick mortar crumbles. But decorative curbing is permanent.

Mastering Polishing Specifications for Success and Profit

Mastering polishing specs graphic.The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Tips and Hints from the Concrete Pros

A well trained dog holding a ball on his nose. a small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.

The Right Mix of Digital Tools for Decorative Concrete

decorative concrete roadwayWhether you are a paleo-pencil-pusher or digital native, in today’s market you have to ask, what are the best digital tools for my business?

PCA says U.S. cement consumption increased in 2013
Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

What's New in Decorative Concrete

Cindee Lundin works on her artistry in concrete entry at World of ConcreteIf you missed this year's World of Concrete in Las Vegas, let me bring you up to date on what is happening in the decorative concrete industry. The decorative all-stars were out in full force and they certainly delivered and the decorative concrete information highway ran straight through Las Vegas this year.

Planning for Success in Polished Concrete

Planning for success in the future with a clock face.There are new profit opportunities in polished concrete for the decorative concrete contractor. This is a fact, and every decorative concrete contractor should look into polished concrete. However, nothing ever caused more people to go broke than too much optimism and too little planning.

Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

Carlton's Corner: Provide Free Extras Instead of Dropping Your Prices

Apples, give free extras instead of dropping prices.As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.

Influential concrete writer-editor Mary "M.K." Hurd passes away
Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

Concrete Contractor's Guide to Getting Paid

Concrete worker with a hardhatNot getting paid is every contractor’s worst nightmare and there are plenty of reasons why some clients fail to pay. Whatever the reasons may be, it’s important that you take the right steps to exercise your right to get paid. Here are some ways you can ensure that you get paid on time and in full.

Are You Ready to Be a Project Manager?

Concrete installation project managerYou’ve worked hard, become skilled at making things, developed relationships with architects, gotten specified on a commercial project, bid to all of the generals involved and been told the winning bidder is going to go with you. Now what?

UV Cured Coatings for Concrete are Back in the Mix

 UV Cure Coatings for ConcreteConcrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.

Centuries-old Trade Association Welcomes Decorative Concrete

decorative concrete apprenticeship - Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.

Customers Who Need Special Handling

Two hands shaking We all need new business, but distinguishing between reasonable and unreasonable buyers is important. The difference between a deal breaker and an issue that is merely an obstacle can be a loss or profit of thousands of dollars.

How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Teaching Maintenance to Your Customers is Key

A contractor seals the concrete with a roller.From presale to reseal, educating customers in how to maintain their decorative concrete is a lengthy process.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

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