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Case Studies Anchor a New Approach to Product Training

Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Almost all manufacturers of decorative concrete systems and equipment offer some sort of training on their products. Whether it is a one-hour watch-and-learn or a three-day hands-on class that people pay to attend, these programs have become mainstream in our industry.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Concrete Industry Slowly Incorporating Software Programs

Concrete industry slowly incorporating software programsLet’s face it. People who go into the trades aren’t the types who want to spend time sitting in an office in front of a computer. It’s no surprise that construction, along with agriculture, has been one of the slowest segments to adopt technological innovations into the workplace.

Lead Generation SaaS: A New Method to Find Customers

Lead Generation SaaS: A new method to find customersFinding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.

A Tool to Help Visualize Decorative Concrete by Depiction Software

Deco-con wizard screen shot.Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.

Hot New Markets in Decorative Concrete

New markets in decorative concrete are open and ready for business.The best training and the best products mean nothing if we can't find projects to prove our talent, right? I'm not going to sugarcoat our plight - I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I'm going to let you in on a secret as to how this will be done.

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

Historic Mazza Castle Restored and Repaired for Next 100 Years

Mazza Castle restoration projectEmily McCloskey, the young wife of attorney and Irish immigrant Henry Harrison McCloskey, had grown deathly afraid of earthquakes after the “great earthquake” of San Francisco and the subsequent fire that killed 500 people and left 220,000 homeless in 1906.

Stepping up from Decorative Concrete to General Contracting

Concrete Form installation using reusable forms, a level and a plastic mallet.Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?

Controlling Customers' Reactions to Reactive Stains

happy customers after a good transactionExpectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.

Solar Film Affixed to Concrete in Europe

solar film on concreteEurope's first solar concrete wall appears at Reckli's headquarter in Herne, Germany. The structure's smart facade combines various concrete structures and a solar energy generating film.

Field Recon App Makes Quick Work of Jobsite Data

Workforce Recon job site app screen shotIs your business losing money by employees not documenting the work they are doing? Here is an app that can help.

Top Marketing Trends Focus on Websites, Newsletters and Social Media

The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year.The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.

Porosity, Penetration and Adhesion of Decorative Concrete Finishes

Patio that has been stained and stamped with concrete taking into consideration the porosity and more before application.The world we live and work in moves so fast, just going through the motions seems to have become the norm. Taking time to really understand how or why a product works is not even on the radar screen.

Self-Cleaning Concrete using Photocatalysts

Strong sunlight or ultraviolet light decomposes many organic materials in a slow, natural process. You have seen this process, for example, in the way the plastic dashboard of your truck fades and gets brittle over time.This photocatalyst reacts to light and breaks down dirt, mold and pollution. It keeps concrete clean and cleans up the air at the same time!.

Good Customer Service Goes Far Beyond the Initial Sale

A service sign on a black backround.If you are truly committed to service, not just the initial sale, then you're not through when you're done.

Three Steps to a Successful Decorative Concrete Sample

Making a concrete sampleToday’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.

New Faces: Fall 2013
Retirement Benefits Aid Employee Retention

People enjoying a sunset in chairs under the tree.Even at its best, owning a business offers a host of challenges. One of the latest: how to get and keep good employees.

How to Make Maintenance Work for You to Increase Profitability

guy on ride on polishing machineConsumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.

Materials Scientists Make Martian Concrete

Martian ConcreteA research team has created a form of concrete that, remarkably, can be made without water and using materials that are widely available on Mars.

New Technology Delivers the Shine to Concrete Without the Grind

Multiquip's SlabArmor process showing a concrete construction working riding on a concrete polishing machine.Beauty may only be skin deep, but the performance qualities of an MQ Whiteman SlabArmor concrete surface are just as impressive as the strikingly good looks the SlabArmor system delivers.

Growing Your Decorative Concrete Business by Offering Less

a concrete contractor sprays a driveway with concrete stain using a sprayerDecorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

Vendors Bring New Concrete Products to Contractors

Vendors displaying their goods at a tradeshow for potential buyers.The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.

ModaCrete releases Pamako CCS concrete countertop sealer
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