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A New Technology Turns Iron Ore Waste Into Cement

Dry Slag Granulation (DSG)An Australian company is harvesting blast furnace waste and converting it into a new product to make cement in China, where 60% of the world’s iron waste is found.

Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

Decorative Concrete Booms Across the Atlantic

Colored concrete medusa sculpture vertical placement on wallThe interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.

Super-Krete's President Honored by Forbes as Concrete Entrepreneur

Super-Krete Tracey LackovichOn Oct. 30, Forbes published an excellent profile of Tracey Lackovich, President of Super-Krete International Inc. When Lackovich was building her company, she was also an NFL cheerleader for the San Diego Chargers.

How Long Should You Guarantee Your Concrete Work?

How long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warrantiesHow long should you guarantee your work? It all depends on who you ask. Four successful contractors from California to New York share their philosophy on warranties.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
CPAA Adopts New Position on Measurement of Polished Concrete Floors' Slip-Resistance

polished concrete floor slip resistanceIn April 2015 the Concrete Polishing Association of America (CPAA) adopted a new position on the measurement of slip resistance of bonded-abrasive polished concrete floors.

Ten Tips For Setting Up a Concrete Countertop Fabrication Business

A workbench with tools lit up with an overhead lamp.Getting started in concrete fabrication can be overwhelming. Here are 10 solid pieces of advice that veterans from across the country have for artisans who are setting up shop.

Managing Your Decorative Concrete Business for Profit

Manage Your Decorative Concrete Business for ProfitBy my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.

ACI Releases Long-Awaited Decorative Concrete Standards Guide

ACI Decorative Concrete Standards GuideMany years in the making and rigorously reviewed by dozens of experts in the field, the much-anticipated 310R-13 Guide to Decorative Concrete was officially published by the American Concrete Institute in December 2013.

Marketing Decorative Concrete

Hundred dollar bill stenciled into concrete patio.These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.

The CSDA's New Concrete Texture Standard and What it Means for Polished Concrete

ST115 is a new standard for the concrete polishing industry that was adopted in fall 2013 by the Concrete Sawing and Drilling Association (CSDA).ST115 is a new standard for the concrete polishing industry that was adopted in fall 2013 by the Concrete Sawing and Drilling Association (CSDA). The standard explains in detail how to measure the texture of a concrete surface by using a texture meter.

How to Measure RH in Concrete

RH measurements in concreteHow valuable is 48 hours to you and your business? Can you put a price on it?

And does the price go up if you run into a moisture-related problem with a concrete slab in the later phases of a project?

Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Sales and Marketing Techniques for Decorative Concrete Contractors

Contractor talking with customer about his decorative concrete product and why he should choose his method. Sales and Marketing your services is essential.Learning the necessary skills required for this type of concrete work produces high-quality results! Concrete Decor shares some. It’s one of the truest and simplest maxims in the world of business: You won’t be successful if people don’t know about you.

Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

Seven Fundamental Ways to Improve Your Sales

Fundamental building blocks.Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.

Vendors Bring New Concrete Products to Contractors

Vendors displaying their goods at a tradeshow for potential buyers.The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.

How Using Admixtures in Concrete Work Saves Time and Money

Admixtures are an important part of a concrete mix design here a ready mix truck driver is adding an admixture to his load.Discover ways admixtures can improve concrete's ultimate durability and strength and make it easier to work with.

A Decorative Concrete Startup Raises Money on Kickstarter

Cast concrete cameraThe Kickstarter capital-raising website is being used succesfully by forward-thinking musicians, filmmakers and artists and entrepreneurs of every stripe. Let's see if it can help a newbie decorative concrete artisan raise $6,500 by August 4 for a new casting studio.

How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

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