When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.
Decorative concrete is a highly specialized form of construction. The product itself is unique, the tools, materials and construction methodologies employed are specialized, and the people who produce construction art are creative, dedicated artisans.
Even at its best, owning a business offers a host of challenges. One of the latest: how to get and keep good employees.
The New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.
In the free enterprise system, competition selects out businesses that don’t adapt to change or events they can’t plan on. To thrive within this system, your decorative concrete business must maintain a high degree of flexibility.
Large parts of the United States recently experienced a brutal winter of cold temperatures and record snow and ice accumulations.
There are many stereotypes associated with sales professionals. There's the slick-dealing used-car salesman type who makes people feel suspicious. There's the natural-born salesman who walks into the room and is instantly everyone's new best friend, with talents in every area and the best jokes. Then, there's the talesman, the unknowingly annoying salesman.
Cement production contributes an estimated 6 percent of global greenhouse-gas emissions, and some scientists are trying to chip away at that pollution problem. Two start-ups, one in Canada and another in Arizona, are among the newer entries in the effort to produce cleaner cement and concrete.
Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.
A successful presentation requires more than just showing up with lunch and a slide show. A successful presentation requires knowing your audience, offering them value, preparation, passion, focus, visual aids and follow-up.
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
An underutilized opportunity for potentially creating more jobs and visibility for your company exists within the design community. Architects and landscape architects are key members of the project team for commercial and high-end residential installations.
Concrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.
We all wish that we could tell our customers, “Screw you! I did the work. Pay me!” I know that in my career I have gotten just about every excuse in the book as to why I wasn’t getting paid for my work. By its very nature, the decorative concrete industry that we love so much allows customers to play with our money.
In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.
Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.
Avoiding certain pitfalls can mean the difference between a struggling hobby and a thriving business. When it comes to countertops, here are a few of the most common mistakes we at the Concrete Countertop Institute think are the biggest stumbling blocks for aspiring concrete countertop contractors.
Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
I went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.
Your product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?
Over the last few years, I’ve noticed a shift in the polished concrete market. As the industry has grown, there has always been three sizes of contractors.
A better understanding of how carbon dioxide is absorbed by concrete.
A research team has created a form of concrete that, remarkably, can be made without water and using materials that are widely available on Mars.