Websites have changed the relationships between businesses and customers. Having an attractive, purposeful and convenient website can make or break a company. A website is particularly useful for a decorative concrete artisan, because it allows you to visually showcase your work, publish testimonials and be easily found by potential customers.
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.
You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.
Scientists in the UK develop a self-healing concrete that uses bacteria to plug cracks.
There are a lot of questions that don’t always have easy answers. Fortunately, plenty of people have headed out in different directions within the concrete industry and found the journey has taken them to a pretty good place.
There is not a comforting way to say the word “cancer.” Even in this day of strong chances of recovery and survival, it is a word that gets our attention every time. Although the products we use turn normal concrete into extraordinary works of art, some of those products are carcinogenic. Are you taking the proper measures to be safe?
Adjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.
If your business is operating smoothly, you may not think some of the things you do every day have contributed to your success because they seem so basic. But when you encounter a business that doesn’t do some of these fundamental things, you may discover how important simple day-to-day acts and decisions are.
Terms and phrases revolving around decorative concrete.
Concrete is a very durable material and some contractors and a lot of their clients believe it’s a maintenance-free product. But the reality is that no product lasts forever, not even concrete, without occasional maintenance.
Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.
Being a successful concrete professional requires more than skill with trowels, colors and coatings. You also need to network. Networking requires investments in both time and infrastructure, but you will almost definitely see an increase in your business if you are thoughtful about your approach.
Success can’t and shouldn’t be measured by comparing your business against your peers’. Comparison is a dirty word and an even worse habit which can lead you down a rabbit hole of self-doubt, worry and personal as well as professional destruction. After all, we all have different motives and goals as why we do what we do.
For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.
The decorative concrete industry is a niche market with a lot of players competing for work. An internet search for “decorative concrete contractor” will bring up nearly 3 million entries, and “concrete artisan” generates nearly 1 million. In local phone books, however, there are typically no such entries.
If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.
To be your best doesn’t mean you have to always do the most difficult concrete projects. It simply means you do your best work on every concrete project.
Green building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step
Today’s lesson is one each decorative concrete professional must heed: Creating the perfect project sample is the path to your artistic future.
The reason concrete is so strong is elemental. According to researchers at Rice University, studying friction on materials such as concrete has provided the answer.
The phrase “decorative concrete” means many things. Depending on your operation, it may mean specializing in one facet, such as concrete countertops, or it may mean everything from stamped concrete to polished concrete.
This is where the seven steps to success before you start come into play. Problems with architectural concrete projects, real or perceived, can all be traced back to a breakdown of one or more of these seven steps.
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
A decorative concrete consultant, according to Concrete Decor, can help with product and installation procedures, assist with selecting qualified installers, and provide preparation and enforcement of specifications.